Apple is currently one of the most profitable companies in the world, with a market value of more than $1 trillion, and has been named the world's most valuable brand by Forbes. Numerous industry data show that the iPhone has always ranked among the top three in the global mobile phone market, and its shipments are second only to Samsung and Huawei, and the mobile phone case market is very large.
 
The iPhone is expensive, and the hardware maintenance cost is high, and it is inevitable to feel distressed when you encounter bumps during use. Someone once said: "Jobs has been making the iPhone thinner, but the phone case was destroyed all at once." In fact, as early as the iPhone 4 era when Jobs was still working, Apple officially released a protective case bumper. In the post-Jobs era when Tim Cook took over Apple, Apple's product line was fully rolled out, and Apple's phone cases were launched with the new iPhone every year, with a fashionable style.
 
For most Apple users, buying an Apple phone case is more of a recognition of Apple's design in addition to a belief bonus. Among the many technology companies, Apple's design ability is unquestionable, and the simplicity of the design of various electronic products and tailor-made accessories is also the "weather vane" of many Chinese technology manufacturers.
 
Limited by price, Apple's first-party mobile phone case sales are average, but in terms of quality and feel, Apple's mobile phone case is definitely at the industry-leading level, but the advantage can't open up any gap. Apple's official mobile phone cases on sale have three kinds of silicone, leather, and smart battery cases, except for the white smart battery case, the other two materials have more than 5 colors.
 
Apple's first liquid silicone protective case is currently a popular product, and there are many imitations on the market. The full name of liquid silicone is food-grade liquid silicone (LSR) material, and the first feeling is soft, which is more skin-friendly than ordinary silicone, with better texture and better protection. The side of this case is a certain distance above the screen, which can better protect the front panel, and the camera is also protected so that it will not cause wear and tear when placed on a daily basis. The interior has a velvet lining, and starting with the iPhone X, the classic cut-out design at its logo has been replaced by a gray apple, which can prevent dust from entering the inside of the case and causing secondary wear. It should be noted that the silicone surface is prone to sticky hair, so it is not recommended to buy dark colors such as black, while leather phone cases will not have this problem.
 
The apple leather protective case is made of genuine leather, the surface is soft and delicate, but the hardness of the leather surface is not strong, and it is easy to leave scratches, so frequent contact with hard objects should be avoided as much as possible.
 
The price of Apple's official mobile phone case is generally more than 298 yuan, coupled with the "black list" incident of the mobile phone case, which discourages many consumers, and is more suitable for loyal fruit fans to buy. In addition, there are many brands on the market that offer products with similar designs to Apple's mobile phone cases, such as Aifu, NetEase Yanxuan, Pen Tip Planet, etc., whose feel and quality are close to the original, which is a more cost-effective solution than Apple's official mobile phone case.
 
Since the launch of the iPhone 6, in order to fit its own dock, all of Apple's phone cases have abandoned the all-inclusive structure, leaving the bottom speaker and charging port completely exposed. Given that the dock is not standard for all iPhone users, this design not only makes the case less protective, but also makes the phone case less protective, and you must still be careful to avoid bumps on the bottom of the phone when using it.