In 2015, Sugar Cat's shipments entered the top three in China, coupled with the background of its Internet company, it was once regarded as 360's biggest competitor in the field of phone watches. However, after Huawei, Xiaomi and other companies entered the game one after another, the market share of Sugar Cat was squeezed.
Sugar Cat has created corresponding watch products for children of different ages, covering the price range of 100 yuan to 1,000 yuan, but the product update of Sugar Cat is slow, and the price reduction of old products is not large, and the market competitiveness is not good. Because the Sogou map positioning data is not as accurate as AutoNavi and Baidu, the sales of models Hero and M2 with more than 1,000 yuan of sugar cat are dismal, but the models within 500 yuan still have high cost performance.
JOY 2 is the only model of Sugar Cat that supports 4G network, and it is also the current main sales force, with a co-branded style with Big-Mouthed Monkey. JOY 2 is priced at only 349 yuan, but the performance is close to the V1 and V3 that are higher than 500 yuan in Abba Town, with practical functions such as video calls and pocket money management, seven kinds of technical assisted positioning, and the waterproof level reaches IPX7, which can cope with water splashing, face washing and other scenarios. However, JOY 2 also has the common problem of poor battery life of 4G phone watches, which needs to be charged once a day.
The product composition of the sugar cat is mainly 2G phone watch, which only supports basic call and positioning, and there are no additional functions such as listening to music, learning, QR code payment, etc., the advantage is that the standby time is longer, which is actually an indicator that parents are more concerned about. Sugar Cat's main light and thin PLus 2 has a standby time of up to 7 days, and Color, which supports shooting 10-second short videos, also has 3 or 4 days, and the price is within 200 yuan, which is worth buying. With the continuous improvement of 4G network coverage, 2G services have entered a loss-making situation, but in order to take care of more than 200 million 2G users, operators are still maintaining the number of 2G base stations, and they can still buy 2G phone watches.
If you buy a watch for young children, the classic product of the sugar cat is very suitable, this watch supports 2G network, the shell is shaped like cat ears, there are only two buttons on the body, the use of LED light array to display information, the operation is quite simple, only 119 yuan, is the cheapest big-name children's phone watch.
