Recommended models: Alkaline Super Energy, Alkaline Basic
 
Originating in 1964, the Duracell brand has a long history and is one of the first companies in the world to produce alkaline batteries, and is currently the world's largest alkaline battery manufacturer, with an average of at least 63 Duracell battery products sold every second. According to statistical media Statista, Duracell occupies 40% of the market share of alkaline batteries in the United States and more than 25% of the global battery market share.
 
From 2005 to 2014, Duracell was affiliated with Procter & Gamble, during which time Procter & Gamble successfully introduced Duracell batteries to the Chinese market and increased brand awareness and influence. In 2014, Warren Buffett acquired the Duracell battery business from Procter & Gamble for $6.4 billion. Duracell officially became a subsidiary of Berkshire Hathaway, the fourth-ranked company on the Fortune list.
 
The foreign evaluation website Diffen has made a detailed comparison of the two old rivals of Duracell and Energizer, and Duracell has better performance in terms of market share and battery power quality, and is a well-deserved industry leader in the world. The classic color scheme of the battery's traditional brass color and black is also derived from the Duracell battery.
 
The only common type of Duracell battery is alkaline batteries, and the two commonly used batteries are Duracell Alkaline Super Energy and Duracell Basic Alkaline Batteries. Duracell Alkaline Super Energy, with a high score of 89 points, ranked first in the United States "Consumer Reports", with a unique technical process, the power of Duracell Super Energy ranks among the best in the existing alkaline batteries, but the price is 3 yuan, the price is slightly higher, twice that of Shuanglu. The basic Duracell alkaline battery also ranked fourth in Consumer Reports, with a price of 2 yuan.
 
The two alkaline batteries of Duracell in the Chinese market are slightly different from those in the North American market in terms of power and technology, but they have sufficient power, a shelf life of up to 10 years, and rich online and offline purchase channels, making them the first choice among foreign battery brands.