Shenzhen Kailide Technology Co., Ltd., a provider of electronic map/navigation system and vehicle intelligent terminal products and services, focuses on the integration of software and hardware of vehicle navigation technology
Shenzhen Kailide Technology Co., Ltd. (hereinafter referred to as Kailide, stock code: 430618) is a leading provider of electronic maps, navigation systems and vehicle intelligent terminal products and services in China, and has always been committed to providing professional and high-quality geographic information products and services for domestic and foreign automobile manufacturers, automotive electronics manufacturers, portable navigation equipment manufacturers, mobile phone manufacturers, telecom operators, Internet and mobile Internet enterprises. For the mobile Internet, Kailide provides drivers with consumer electronics, mobile Internet and Internet of Vehicles services, big data and cloud services.
The main business of Kailide is divided into four parts: software, hardware, data and services, and the cohesion and integration of the four major businesses have laid the development path of Kailide to become a "super linker" of the Internet of Vehicles.
In the field of electronic navigation software, Kailide has created a number of industry, domestic and even global firsts, and has accumulated more than 10 million car driver users. In the field of automotive consumer electronics, Kailide is one of the brands with the highest sales volume and the highest user trust in the market. In the field of digital map data, Kailide is an independent map provider with both the Grade A surveying and mapping qualification of navigation electronic map and the qualification of Internet map service. As of 2013, Kailide has achieved the first market share of vehicle navigation maps for eight consecutive years, with a market share of more than 70%. In the field of Internet of Vehicles services, Kailide is positioned as "the first stock in the domestic Internet of Vehicles industry" by investment institutions such as Huarong Securities. With 18 million active users of vehicle navigation, more than 30 million actual users of vehicle equipment, and 5 million monthly active users of mobile phone navigation, Kailide has now served the largest Internet of Vehicles user group in China.
In line with the development of mobile Internet, Kailide has always focused on on-board navigation technology, taking the needs of car owners as the core of research and development, and integrating the company's achievements in various fields into its own unique development strategy.
In terms of resource integration, Kailide has clarified its own positioning and transformed into a "super linker" to introduce new energy to the industry. In 2014, Ping An and Xiaomi Technology became strategic investors of the company. Combined with Ping An's position in the insurance industry and the company's massive big data, Kailide will change the current situation of single insurance structure and small product differentiation in the current auto insurance market, and launch supporting Internet of Vehicles insurance. Kailide will also leverage Xiaomi's advantages in the field of mobile Internet and Internet marketing experience to transform from the car navigation market to the mass market.
In terms of technological innovation, Kailide has always grasped the two starting points of professional navigation technology and core user needs, vigorously promoted scientific research, and constantly innovated. Kailide has undertaken more than 10 national R&D projects, including the National 863 Program, the National Torch Program, the Innovation Fund Project, and the Electronic Industry Development Fund Project. The company has won more than 20 national science and technology awards, including the first prize of satellite navigation science and technology progress award and geographic information science and technology progress award.
In terms of commercial operations, Kailide integrates four major businesses, opens up the upstream and downstream of the industrial chain, and covers the consumer experience of every link of consumer navigation services. The value of the company's unique vertical integration model lies in weaving an interconnected Internet of Vehicles with map service as the core, based on vehicle-end intelligent terminals, connecting the data of software, hardware and service, so as to provide guarantee for the development and service of the company's personalized navigation applications. Kailide has established a comprehensive sales and service network covering the whole country, combining online and offline, laying a solid foundation for the company to market products and expand user groups.
In the future, based on massive user data, Kailide will use cloud computing technology and big data analysis technology to work with partners in the fields of automobile production, automobile service, insurance and finance to provide customers with more thoughtful and intimate travel services.
