Founded in 1992, it is one of the top ten automobile cushion brands, a famous trademark in Zhejiang Province, a well-known brand of car home functional cushions, and a modern enterprise integrating R&D, production, domestic and foreign trade

Founded in 1992 in Zhejiang, SOJOY is the leader of the new trend of leisure products in China's rear car and home era. Xinzu now has "Zhejiang Xinzu Technology Co., Ltd. (Hangzhou)", "Zhejiang Xinzu Auto Supplies Co., Ltd. (Tiantai)", "Zhejiang Ruiying Electronic Technology Co., Ltd." and other subsidiaries, is a research and development, production and domestic and foreign trade in one of the strength of the enterprise, in the scale and capacity of the industry in the leading position.

In 2003, it passed the IS09001:2000 quality system certification, and has won the title of excellent supplier of well-known foreign enterprises for many times. The company's products have obtained the EU CE, E-MARK and Canadian ITL certification for many times, and the products sell well all over the world, "the heart will spread the happiness from fashion and health to every household" is the goal of the members of the new family, and the brand image of the new family is loved by more and more consumers with the brand image of "leisure, sunshine and intellectuality", so that every consumer who loves life can feel the business purpose of the new family employees with their hearts and with new happiness.