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Yatu Yatu brand introduction

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Yatu High-tech Materials Co., Ltd., founded in 1995, is a well-known automotive coating production base in China, a high-tech enterprise integrating R&D and manufacturing, brand operation and professional services

Yatu High-tech Materials Co., Ltd. is a national high-tech enterprise integrating R&D and manufacturing, brand operation and professional services. Founded in 1995, after 20 years of development, Yatu has become the world's first Chinese brand in the field of automotive coatings, and is the largest and most advanced production base of automotive coatings and high-end commercial coatings in China.

The company is located in Heshan City, the economic development center of the Pearl River Delta in Guangdong, with convenient transportation and developed economy, which provides extremely superior natural conditions for the rapid development of Yatu. The company has a garden-style industrial park, covering an area of 160,000 square meters, with a construction area of 130,000 square meters, with more than 200 middle and senior technical and management professionals, soft and hard facilities and management specifications have reached the international level.

As an excellent modern enterprise with sustainable development, Yatu has established long-term and stable partnerships with internationally renowned chemical companies, and has been cooperating with many well-known domestic automobile manufacturing enterprises. With a good brand image, perfect tinting system and high-quality service system, it has successively established more than 1,000 distribution outlets in China and exported to more than 70 countries such as Europe and the United States. Yatu Automotive Paint's continuous brand value and excellent product quality have won the trust and affirmation of customers at home and abroad. Yatu is the only company awarded the honorary title of "Automotive Paint Expert" by the China Coatings Committee.

The company has been recognized as "National High-tech Enterprise", "Guangdong Automotive Coating R&D Engineering Center", "Guangdong Famous Brand Product", "Guangdong Famous Trademark"; The company is the implementation unit of the major scientific and technological special research project of Guangdong Province "Research and Industrialization of Environment-friendly and Low VOC Automotive Interior Coatings", the R&D and implementation unit of the National Torch Program project, and the "Yatu-South China University of Technology Automotive Coating Engineering Technology Research and Development Center" jointly established with South China University of Technology; For more than ten consecutive years, it has been rated as a "contract-abiding and trustworthy enterprise" and "A-level taxpayer" by the state.

With the corporate vision of "leading China and competing with the world"; "Make cars more brilliant and make life more exciting" is the corporate mission; "One flag, one song, one benefit" is the core culture, and the core values of "virtue and ability, loyalty and mutual harmony" are pursued. It has cast a profound and unique corporate culture of Yatu, and sublimated the company's management to the highest level of cultural management.

"Bit by bit to make paint" is Yatu's quality concept, and it is also the lifelong pursuit of Yatu people. Today, with equal emphasis on enterprise development strategy and tactics, the company fully implements the ISO9001: 2008 international quality management system and ISO14001: 2004 international environmental management system; The company has passed the ISO/TS16949 international automotive industry quality system certification, and the system is implemented as the company's quality management system, and the production and operation are strictly in accordance with the highest quality management standards. The unity, cohesion, forge ahead and innovative spirit of Yatu people have made Yatu the pride of the automotive coating industry and a Chinese brand full of vitality!


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