Shanghai NIO Automobile Co., Ltd. is committed to the development of electric, intelligent and connected high-end electric vehicles, and is a company specializing in the research and development, manufacturing operation, marketing and service of high-performance intelligent electric vehicles
NIO is a company engaged in the research and development of high-performance smart electric vehicles, founded by top Internet companies and entrepreneurs investing hundreds of millions of US dollars, including leading Internet company Tencent, Li Bin, founder of BitAuto, Li Xiang, founder of Autohome, Liu Qiangdong, founder of JD.com, and Hillhouse Capital, a well-known investment institution. NIO has established R&D, design, and commercial facilities in Silicon Valley, Munich, Munich, Shanghai, Beijing, Hong Kong, and London.
NIO is more than just a car company. Based on the ultimate electric smart car products, NIO will redefine all the processes of serving users and provide users with a pleasant experience that exceeds expectations. NIO is committed to becoming a company with the mission of serving users, a user enterprise that is shared by all users in the era of mobile social networking.
Technology & Products
NIO's first model will be a limited-edition electric supercar with extreme performance, which is expected to be launched in late 2016. NIO's electric supercar will have more than 1,000 horsepower, accelerating from 0 to 100 kilometers in less than 3 seconds, and aims to have more power performance than any other gasoline sports car in the world. NIO's second car will be a high-performance, high-end electric coupe.
In June 2015, NIO TCR Team won the first annual Drivers' Championship in the FIA Formula E Championship.
The 2015-2016 season will kick off on October 17, 2015 in Beijing, China, with 11 rounds of competition around the world. The Formula E World Championship has attracted great attention from the global automotive industry and fans, and has become an important position for various car manufacturers to showcase the cutting-edge technology of electric vehicles. At the heart of the event is energy, environment and entertainment, with engineering, technology, sports, technology, design, music and entertainment at its core, leading us towards an electric future.
Core team
NIO has hundreds of world-class R&D and design personnel from nearly 20 countries and regions, with senior technical and management backgrounds from BMW, Tesla, Ford, General Motors, Volkswagen, Fiat Chrysler, PSA Peugeot Citroen and other automobile groups. President Dr. Martin Leach, former CEO of Maserati, President of Ford Europe, Managing Director of Mazda Worldwide, is also a professional racing driver, winner of the European Championship and Formula 1 testing.
Market planning
Dr. Martin Leach believes that the rapid development of China's automotive market, as well as the recognition and willingness of Chinese consumers to accept new things and technologies, are all factors that are conducive to the future development of NIO. In addition, the Chinese market is currently very active in low-end electric vehicles, but there is a vacancy in high-end luxury electric vehicles, so NIO will seize this opportunity to build high-end luxury high-performance electric vehicles in the Chinese market.
In addition, taking China as a starting point is not unrelated to the seniority advantage of NIO's investors. Dr. Martin Leach said, "We have a strong background of shareholders, such as Li Xiang, the founder of Autohome, and Li Bin, the founder of BitAuto.com, and the successful operation experience of these two companies has given them an unparalleled understanding of the Chinese automotive market. ”
