Xiamen King Long Station Wagon Co., Ltd., founded in 1992, is a subsidiary of King Long Automobile Group, focusing on bus manufacturing, integrating R&D, manufacturing and sales of large/medium/light passenger cars
Xiamen Golden Dragon Station Wagon Co., Ltd. (hereinafter referred to as "Xiamen Golden Brigade") was established in 1992, from the initial trial production of 13 vehicles, the output value of 2 million yuan, through hard work, to now has developed into a total area of about 350,000 square meters, with 160,000 square meters of modern factory building large bus manufacturing enterprises. The company has more than 2,000 employees, 30% of whom are engineers and technicians. At present, there are two production bases, sales companies, export trade departments, technology centers and fifteen functional management departments.
The company's bus product series is complete, the product line covers the length of 4.8 meters to 18 meters, the number of seats 5 to 86 seats of various types of buses, with an annual production of large and medium-sized buses of 17,000 units, light passenger cars of 20,000 capacity, is a well-known domestic automobile (bus) manufacturing enterprises and national automobile export base enterprises.
Over the years, the company has been adhering to the "moderate scale, rolling development, and strive for the best" development model, through the hard work of all employees, unity and struggle, Golden Dragon has developed into a "top 500 Chinese brands" and "top 500 Chinese machinery" enterprises, embarking on a golden journey of high-quality brands.
Haicang production base
Located in Xiamen Haicang Foreign Investment Zone, it is the production base of the company's large and medium-sized buses, and has successively built the first cathode electrophoresis production line for passenger cars in China, as well as the chassis production line for extra-large, large and medium-sized buses and the full-load (total) assembly production line, and its coating technology level ranks leading in China.
Huli production base
Located in Huli Industrial Zone, Xiamen, it is the production base of the company's light buses, including two production lines of 5-6 meters and 6-8 meters series models:
(1) 5 meters to 6 meters (inclusive) of small passenger car production line, including painting and assembly two major production processes, its main equipment from the United States, Germany, Japan and other advanced automobile production equipment, annual production capacity of 20,000 vehicles;
(2) 6 meters to 8 meters (inclusive) medium-sized bus production line, with an annual production capacity of 4,000 vehicles.
Sincerity and faith create value
Creating value and integrity culture is the core of the construction of Golden Brigade's culture, and it is the foundation for Golden Brigade's rapid development and growth. Over the years, Golden Dragon has adhered to the concept of "being a man with integrity and making cars with integrity", built an integrity system of product integrity, service integrity, sales integrity and competition integrity, enhanced the sense of identity of all employees, and guided the company to move forward.
Golden Brigade's integrity culture has cultivated Golden Brigade's values - "creating value for Golden Brigade, creating value for society". With this as the goal, Golden Traveler standardizes the behavior of employees from the internal management of the enterprise to the implementation of production management, technological innovation, product quality and other links; Adhere to the common growth with customers, in the business activities do not simply consider their own interests, but at the same time focus on the value and risk of customers, with the heart of integrity, improve products and services, create maximum value for the development of customers, and enhance social interests, improve the social environment, promote social development as their own responsibility.
Sincerity to create value, Golden Traveler is galloping through China and going to the world with a down-to-earth spirit, a realistic and pragmatic attitude, an honest and reliable character, and sincere and considerate service.
Optimize the development platform and improve talent management
Human resources are the first resource of an enterprise, and it is also the basis for an enterprise to gain competitive advantage. The brilliance of Golden Travel is inseparable from the efforts and dedication of all Golden Travelers. According to the development of the enterprise and the demand for talents, the company recruits talents to achieve a balance between the supply and demand of human resources. At the same time, the company attaches great importance to talent management, adheres to the "people-oriented" management philosophy, respects and cares about people, and strives to provide the best development space for employees with the best platform and management.
The company insists on training employees to improve their overall quality and enhance their personal capabilities; Continuously improve the management system of promotion, selection and evaluation, fully mobilize the enthusiasm and creativity of employees, and provide favorable conditions for the development of talents at all levels of the company; Improve the company's assessment system, help employees understand their performance in a timely manner, help enterprises timely deploy and optimize employee positions, and obtain the basis for selecting and promoting outstanding employees, so as to improve the overall operational efficiency of the enterprise and help employees grow faster and better.
High-quality team, innovation journey
Scientific and technological innovation is the source of strength and the foundation of development. Golden Dragon Technology Center is a national technology center. Now the center has a research and development team of more than 150 engineering and technical personnel, and has long been committed to the research and development and application of bus energy saving, environmental protection, safety, comfort, etc., and has accumulated independent intellectual property rights core technology with market competitive advantage for the company. The technology center adopts modern informatization and network management, and has introduced nearly ten software and auxiliary software and data management systems for product development and design, and its software and hardware configuration has reached the advanced level in the same industry in China. The center's R&D achievements and management level have been affirmed by the industry and competent authorities, and it has been rated as a provincial and municipal high-tech enterprise (technology center) for 6 consecutive years, and was recognized as a national high-tech enterprise by the Ministry of Science and Technology in 2008.
In order to enhance its comprehensive competitiveness, Golden Dragon has maintained extensive exchanges with the international bus industry for a long time, and has carried out close technical cooperation with famous foreign bus enterprises. In response to market demand, the company has also continued to innovate and developed a series of high-quality and cost-effective bus products that adapt to market operations. The product development capability is in the leading position in the same industry in China, the product line is becoming more and more abundant, the product competitiveness is getting stronger and stronger, and the core technology of continuous innovation has become the first productive force for the rapid development of Golden Travel.
Perfect electrophoresis is reloaded to lead the industry to a new standard
In 2008, the company spent nearly 200 million yuan to build the first domestic cathode electrophoresis line for large passenger car body successfully put into operation, which brought a qualitative leap to the coating process level of Xiamen Golden Brigade, and the coating quality reached the domestic leading and international advanced level, realizing a historic breakthrough in the field of coating technology in China's bus industry.
In 2010, the application of full-load production technology pushed electrophoresis technology to a new height, and its five excellent advantages achieved a new standard of electrophoresis technology in the industry.
10 years of safety and anti-corrosion: the full-load production process is adopted, and the vehicle body and frame are welded first and then electrophoresis to ensure that there are no new solder joints in the assembly process after the vehicle coating is completed, so as to maximize the corrosion resistance of electrophoresis and reduce potential safety hazards.
720。 Swimming permeability: full immersion cathode electrophoresis, 720 inside and outside. Swimming permeability, uniform coating film, long-lasting and beautiful car body.
Versatile adaptability: The electrophoretic paint film is denser than ordinary spraying, has stronger adhesion, super salt spray resistance, damp heat resistance, and is suitable for changeable climate environments.
Environmental protection 0 emission: the use of environmentally friendly water-soluble paint, effective fire prevention, to ensure the safety of people and vehicles.
Benefits∞: vehicle electrophoresis, safe and durable, less maintenance, more returns. In addition, the full bearing process support, maintenance is more convenient, and the details are truly effective.
The full-load process production line helps the product to be comprehensively upgraded
Golden Dragon Company adopts advanced ERP enterprise resource management system for management, complete production process system, advanced equipment selection, smooth material flow, process level, equipment automation level, labor quota level and product quality level in the domestic similar scale production plants in a leading position.
In 2010, Xiamen Golden Brigade bus assembly line switched from non-load-bearing (semi-load-bearing) assembly mode to full-load assembly mode, the production process ensures that there is no new solder joint in the assembly process after the vehicle coating is completed, so as to achieve the best effect of vehicle electrophoresis, greatly enhance the anti-corrosion performance and durability of the body, and improve the safety, reliability and driving life of the vehicle. The production line is the world's first non-load-bearing (semi-load-bearing) assembly method to produce products with full load-bearing assembly mode, the company has become the first bus manufacturer in China to achieve electrophoresis of all products, and Golden Dragon has achieved a new breakthrough in product quality.
The full use of the full-load process production line has achieved four major improvements:
Improve anti-corrosion performance: Using the car production process, the whole vehicle is welded (body + frame) and then electrophoresis, so as to eliminate the hidden danger of anti-corrosion of solder joints after electrophoresis and then welding, maximize the corrosion resistance of electrophoresis and reduce potential safety hazards.
Improved serviceability: Chassis parts are installed in the same way as they are repaired from bottom to top, which greatly improves maintenance convenience.
Improve safety performance: In the process flow, coating is carried out first and then assembled, so as to avoid the aging of rubber parts such as seals and airbags when exposed to high temperatures, improve their durability and reliability, and improve the safety index.
Improve product quality: higher requirements for rationality, specialization and accuracy of tooling in the early stage, stronger consistency of production operations, and effectively improve product quality.
Scientific quality management
As one of the few Chinese brand-name products with independent intellectual property rights in China, Golden Travel Company adheres to the product quality as the basis, and has established a set of management norms suitable for its own development, such as quality rectification system, quality service system, quality assessment system, etc. Implement the quality policy of "scientific management to create high-quality products, feel the service of high-quality cars", fully implement the international advanced ISO9001:2000 quality management standards, and reasonably integrate some of the contents of some quality management requirements such as TS16949 into the system. The introduction of the excellent performance management model has brought the company's quality management system to a higher level, and on this basis, it has created a "quality firewall" (also known as "zero defect error-proofing device") with its own characteristics. At the same time, it has continuously improved product quality, and has won the title of advanced enterprise with double standards of national product quality and after-sales service for many times, and has been recognized by the society and consumers.
The company strictly controls the entry and exit of the two ends, and the parts supply adopts global procurement, requiring the products of the parts suppliers to strictly follow the ISO9001 quality system certification; After careful comparison, the best of the best is selected, and the technical parameters provided by the technical center are strictly inspected. Standardize the production process, in accordance with the self-inspection of the upper and lower processes of the production process, the transfer of inspection between sections, the special and sampling inspection of quality control personnel, and the strict monitoring procedures such as professional and efficient automobile safety testing lines to ensure that the products off the production line are 100% qualified.
The series is complete and colorful all the way
The company's bus product line is complete, and the product line covers various types of buses with a length of 4.8 meters to 18 meters and a seat of 5 to 86 seats. According to (JT/T 325-2006), there are four types of car lengths: extra-large, large, medium and small; According to the grade, there are five levels: senior three, senior two, senior one, intermediate, and ordinary; According to (JT/T325-2006) suspension structure type, there are A, B, C, D, E, F and other 6 kinds and a variety of special vehicles.
The company launches more than 25 kinds of new products every year on average, in addition to the production of conventional passenger transport, tourism, groups, buses, in response to market demand has also developed low-entry buses, high-grade buses, BRT buses, full-load buses, hybrid vehicles and other products to meet the various needs of the market.
Grateful service travels the world
"Scientific management creates Jinlong high-quality products, and high-quality services are fought". Over the years, Golden Dragon has built a set of effective marketing strategies and a sound sales and after-sales service system that adapts to the market. The company has 30 offices and 97 franchised dealers approved by the company across the country. The after-sales service center has 12 central parts warehouses, 27 parts sub-warehouses, and more than 400 special maintenance service factories (stations), forming a "four-in-one" sales and service network integrating vehicle sales, parts supply, after-sales service (maintenance) and information feedback.
Golden Dragon has set up sales points in nearly 30 overseas countries and regions, and has good cooperative relations with more than 40 overseas car dealers. Through years of international market development, at present, Golden Passenger Car is exported to nearly 40 countries and regions such as Eastern Europe, Far East, Middle East, Southeast Asia, South Africa, North Africa, and Central America.
The company adheres to the service goal of "dedicated, thoughtful, timely and effective", implements 24-hour all-weather and all-round services, and truly makes the users of "Golden Passenger Car" "buy and use with confidence", and good marketing and after-sales service make Golden Travel products go around the world.
Glorious History
The company has won nearly 100 national, provincial and municipal honors and awards such as the title of "China's Famous Brand Products", "China's Top 500 Brands" and "China's Top 500 Machinery" for many years. BAAV2007 World Bus Expo Asia Exhibition, Golden Travel won the "Best Environmental Protection Bus Award", "Best Bus Styling Award" and "Best Medium-sized Bus Award" in BAAV2007, becoming one of the enterprises with the most awards in the selection. BAAV2008 World Bus Expo Asia Exhibition, Golden Travel XML6180BRT Rapid Bus won two awards of "BAAV2008 China Original Bus" and "BAAV2008 Best Bus Style", and XML6145J23 won the "BAAV2008 China Original Bus Award". In 2009, Golden Dragon XML6116, XML6125 and XML6858 won the "China Transportation Cup" Best Bus Award, Best Highway Bus Award and Best Road Bus Award respectively.
Golden Travel products have successfully served many international conferences and large-scale events at home and abroad, and have become the designated car of the national "Two Sessions" and China International Fair for Investment and Trade for many years, and have fully served the 2007 World Summer Special Olympics Games, America's Cup football match, etc., and it is more gratifying that in 2008, about 2,000 Golden Travel brand buses have become the main buses serving the Beijing Olympic Games.
In 2009, Xiamen Golden Dragon two models successfully passed the EU model certification, becoming the first domestic manufacturer to apply for and obtain the WVTA certificate of the bus company, Golden Dragon has since obtained the bus to sell to any EU member state, and has the qualification to design, produce the world's highest standards of buses, and international well-known brands on the same stage. Behind many honors, it embodies the spirit of forging ahead and constantly innovating, and Golden Travelers will move towards a new future with the attitude of "sincerity and trust, creating value"!
