The main force of China's own brands in the automobile industry, mainly engaged in the production and sales of complete vehicles/engines/core components, and owns brands such as Jinbei Automobile/Brilliance Automobile/Zhonghua Car
Brilliance Auto Group Holdings Co., Ltd., referred to as "Brilliance Auto Group", is a wholly state-owned company established in 2002 with the approval of the Liaoning Provincial Government, headquartered in Shenyang, Liaoning Province, a national key equipment manufacturing base known as the "Ministry of Equipment of the Republic", is the leading enterprise of Liaoning automobile industry and the main force of China's automobile industry's own brand, with 46,000 employees and total assets of more than 73 billion yuan.
At present, Brilliance Auto Group has 4 listed companies (Brilliance China Automotive Holdings Co., Ltd., Shanghai Shenhua Holdings Co., Ltd., Jinbei Automobile Co., Ltd., and Xinchen China Power Holdings Co., Ltd.) and more than 100 wholly-owned, holding and joint-stock companies. In terms of business segment layout, Brilliance Auto Group focuses on the R&D, design, manufacturing, sales and automotive aftermarket business of complete vehicles, engines and core components, and involves other industries such as new energy.
As of 2012, Brilliance Auto Group has built two major production and sales bases in the north and south, six vehicle manufacturers, four engine manufacturers and a number of parts manufacturers, two nationally recognized enterprise technology centers, nationally recognized laboratories and postdoctoral mobile workstations, more than 500 technical patents (including nearly 100 international patents), and has the rare domestic vehicle modeling, design capabilities, prototype manufacturing, vehicle matching development and engine and other core auto parts design and development capabilities. Through independent innovation from a high starting point, the company has created two independent vehicle brands, "Zhonghua" and "Jinbei", as well as the joint venture vehicle brand "BMW Brilliance", and both of them have been recognized as "well-known protection" in China, and its products have covered the whole field of passenger cars and commercial vehicles.
After years of development and exploration, Brilliance Auto has clarified a market-oriented, international cooperation as a platform, "through independent innovation, own technology, and doing a good job of its own brand", explored the "automotive industry development and capital market benign interaction" business model, around the "core technology, exquisite products, integrity management, market share and profitability" five elements of the cultivation of the brand, its core connotation is "brand innovation, R&D innovation, capital innovation" based on the "Brilliance model". Adhering to the business philosophy of "quality first, dare to be the first in the world", Brilliance Auto shoulders the corporate mission of "taking the road of independent innovation and building national high-quality cars", and has formed a unique corporate culture of "internationalization, marketization and modernization", based on China and integrating with the world, forming an all-round and open development pattern.
In recent years, Brilliance Auto has made great strides in its development. During the "Eleventh Five-Year Plan" period, Brilliance Auto achieved vehicle sales of 1.65 million vehicles, sales revenue of 233.32 billion yuan, and total tax of 26.88 billion yuan, which were 160%, 216% and 280% of the total in the first 21 years of the "Eleventh Five-Year Plan". In 2011, Brilliance Auto Group ranked 117th among the top 500 Chinese enterprises and 12th among the top 500 Chinese machinery companies, truly becoming a leader in the industry.
In 2012, the Group achieved vehicle sales of 672,000 units, a year-on-year increase of 18.5%, and the sales ranking jumped from the eighth place in 2011 to the seventh place among domestic automobile groups. Achieved engine sales of 825,000 units, a year-on-year increase of 24%; The sales revenue reached 106.7 billion yuan, a year-on-year increase of 21.9%, and the sales volume took the lead in exceeding 100 billion yuan among provincial enterprises, and became the provincial enterprise group with the largest sales volume.
In the future, Brilliance Auto Group will continue to adhere to the "Brilliance Model", build the brand with quality and service, expand the scale with variety and production capacity, accelerate the pace of "stronger, better and bigger", and build "Zhonghua and Jinbei" into two internationally renowned brands that the Chinese people are proud of, and make positive contributions to the development of China's national automobile industry.
