The world's top ten foreign liquor brands, founded in Sweden in 1879, are internationally renowned top spirits brands, with a variety of flavors of vodka, and were acquired by the French Pernod Ricard Group in 2008
Absolut Vodka is a world-renowned vodka brand, although vodka originated in Russia (Poland), Absolut Vodka is produced in a small town in southern Sweden with a population of only 10,000. Over the years, Absolut Vodka has taken a creative, elegant and humorous approach to interpret the brand's core values: purity, simplicity and perfection.
Absolut Vodka, one of the world's leading spirits brands, was recently named the top American luxury brand by Forbes Business Magazine. This time, the title it bestows on Absolut Vodka is also a well-deserved masterpiece. The top-quality vodka produced is not only mellow in taste and unrivaled in quality, but the perfection and infinite creativity embodied in the brand are recognized by the world, and Kyushu is famous.
Absolut Vodka stands out among many high-end luxury brands such as Tiffany and BMW, and more importantly it is the only brand in the spirits category to receive such an award. Since the launch of Absolut Vodka's new marketing campaign in 1999, Absolut Vodka has infiltrated a variety of visual arts such as fashion, music and fine arts. But in any field, Absolut has been able to attract a large number of young, affluent and loyal followers with the charm of his brand.
history
In 1879, the Swedish wine legend Russ. Olsun. Smith created the continuous distillation method, a new process that changed the rough history of Swedish winemaking in the past, removing wheat residue and impurities from the water throughout the winemaking process, making the wine warm and pure. In 1904, a vodka distillery was established in the small town of Aarhus, which continued the continuous distillation process and flourished.
In order to ensure the purity of the vodka, the Aarhus Distillery distilled in 1975 according to Smith's method, coupled with modern technical means, using carefully selected grains from southern Sweden, to distill a spirit of higher purity, named "Absolut Vodka". Technical analysis has shown that this absolute vodka is unrivalled in purity. Over the years, Absolut Vodka has been made entirely from local winter wheat and from the natural deep well water of the town of origin, thus guaranteeing that every drop is of the highest quality, with a unique and pure taste. This is also the main selling point of Absolut Vodka.
Absolut Vodka was first introduced to the U.S. market in 1979 and is sold in 26 countries and territories, becoming the second largest top vodka brand in the world. Since its launch in 1979, Absolut has achieved outstanding sales worldwide. From the initial 10,000 cases (90,000 liters) to 8,100,000 cases (72,500,000 liters) in 2003. Today, more than 500,000 bottles of Absolut Vodka are produced in Ahus, shipped out of the factory and shipped all over the world. Absolut Vodka is made from winter wheat, and its firm grains give Absolut Vodka its high-quality and smooth character. Approximately 80,000 tonnes of winter wheat are used annually for the production of Absolut Vodka. For every liter of absolute vodka produced, more than 1 kg of winter wheat is used. Vodka was born in Russia in the 14th century, and the alcohol content is generally 40 to 55 degrees, which is a low-alcohol spirit, with extremely high purity, and has now become one of the top ten famous liquors in the world. Russians eat black caviar and drink vodka, which is a delicious wine with the best national customs. So in people's minds, only Russian-made vodka (Vodka) is authentic vodka. A few days after the collapse of the Soviet Union, Stolichnaya Vodka hastened to publish a full-page newspaper ad with the headline: "We are more proud than ever to be Russia." On the U.S. market, even many locally produced vodkas in the U.S. bear the Russian name. Stolichnaya vodka seized on this "false" façade and firmly held its position as a "Made in Leningrad" position in the American market, thus firmly seizing its position as a leader.
Brewing process
Each bottle of Absolut Vodka is made in the small town of Ahus in southern Sweden. Winter wheat, which is a specialty there, gives Absolut Vodka its high-quality, creamy grain character. Centuries of experience have proven that Absolut Vodka's solid winter wheat makes a great vodka.
绝对伏特加采用连续蒸馏法酿造而成。这种方法是由“伏特加之王”Lars Olsson Smith，于Year 1879在瑞典首创的。Brewing process的用水是深井中的纯净水。正是通过采用单一产地、当地原料来制造使绝对伏特加公司（V&S Absolut Spirits）可以完全控制生产的所有环节，从而确保每一滴酒都能达到绝对顶级的质量标准。所有口味的绝对伏特加都是由伏特加与纯天然的原料混合而成，绝不添加任何糖份。
Diverse flavors
Today, the Absolut Vodka family has an equally premium range of products, including Absolut Vodka, Absolut PEPPAR, Absolut CITRON, Absolut KURANT, Absolut MANDRIN, Absolut Vanilia, Absolut RASPBERR, and Absolut ruby red.
ABSOLUT VODKA Bling-bling, launched in 2006, Absolut Vodka (Gold Armor), has an original interior, and the "pompous style" has gradually developed into a new mass fashion trend through the leadership of niche hipsters. During the winter 2006 campaign, ABSOLUT Vodka was dressed in a dazzling "shell", also known as the 2006 Christmas Edition.
ABSOLUT VODKA Bling-bling, launched in 2006, Absolut Vodka (Gold Armor), has an original interior, and the "pompous style" has gradually developed into a new mass fashion trend through the leadership of niche hipsters. During the winter 2006 campaign, ABSOLUT Vodka was dressed in a dazzling "shell", also known as the 2006 Christmas Edition.
Acquired
2008年3月31日，瑞典政府宣布，拥有“绝对伏特加”品牌的瑞典葡萄酒和酒精公司（V&S）以约56.26亿欧元（约合88.8亿美元）的价格，被法国保乐力加集团收购。而此前的3月12日，V&S公司与四川剑南春集团合资组建的四川天成祥酒类销售有限公司正式运作，在中国造高端白酒品牌“天成祥”。
绝对伏特加的母公司瑞典葡萄酒和酒精公司是瑞典的大型国有企业，旗下拥有众多酒类品牌，2006年的销售额达到14.6亿美元，而绝对伏特加的销售额占到半数以上。瑞典酒类产品零售业自19世纪50年代以来便由国家垄断，V&S公司于1917年创立，旗下的“绝对伏特加”品牌则起源于Year 1879。
Pernod Ricard, formerly the world's third largest spirits group, joined hands with FortuneBrands, an American consumer goods manufacturer, to acquire 2/3 of the world's second largest spirits company, United Tomei, for $14 billion, and the world's largest spirits company is Diageo of the United Kingdom.
2008年3月，瑞典政府宣布变卖V&S公司，估价为400亿瑞典克朗（约合57亿美元）
