Founded in 1950, it is one of the top ten brands of Ejiao, a famous trademark in Shandong Province, and a traditional large-scale traditional Chinese medicine high-tech enterprise with Ejiao as the main brand, supplemented by OTC and food and medicine
At the end of the Ming Dynasty and the beginning of the Qing Dynasty, the rubber industry in Dong'e Town reached a glorious and prosperous period. In the once prosperous Dong'e Town rubber industry, Deng Shi Shudetang was the largest and best quality Ejiao workshop at that time.
During the Xianfeng period, Concubine Yi (later the Empress Dowager Cixi) suffered from hemorrhage, and the treatment was ineffective for a long time. The household servant of Dong'e knew that the imperial concubine was ill, so he wrote a book to recommend the ejiao produced by the "Deng's Shude Hall" in Dong'e City. After the Empress Dowager Cixi took it, she recovered from her illness and was happy to get the dragon son, who later became the Tongzhi Emperor. Emperor Xianfeng Dayue gave three gifts to the owner of "Deng's Shudetang": one is a four-grade official uniform yellow jacket, the second is a hand fold (treasured by Fujiao Group), and the third is to give Dong'e Zhen Ejiao the word "Fu", and seal Shudetang Ejiao as "tribute glue". The word "Fu" has always been regarded as the pride of Dong'e Town Rubber Makers, and is the classic logo of authentic Ejiao, and has been used by Fujiao Group to this day, becoming a glorious badge of brand historical inheritance!
In 1915, Fujiao won the gold medal of the Panama International Exposition, and so far, Fujiao brand Ejiao is famous all over the world!
On page 145 of his book "A Review of History: The Story of China's Participation in the World Expo 1851-2008", Yu Li, a well-known editor, made a clear statement on the fact that Fu Ejiao won the Panama Gold Medal: "With its preferred raw materials and sophisticated production technology, the 'Fu' brand Ejiao is still full of vitality after a hundred years. Gold medal at the 1915 Panama World's Fair. ”
In 1950, it was the first professional Ejiao enterprise
The splendid Chinese civilization has given birth to a broad and profound culture of traditional Chinese medicine, and the ancient Ejiao, which has a history of 2,600 years, contains the essence of medical culture and is a part of traditional Chinese medicine culture. In 1950, in order to carry forward the traditional Chinese medicine culture, inherit the traditional essence of authentic Ejiao, and strengthen the influence of the national brand, the state invested in integrating the old Ejiao workshops in Dong'e Town, such as "Deng's Shudetang" and "Tu's Huaidetang", and established the country's first state-owned Ejiao professional production plant in Dong'e Town, Dong'e Town, Pingyin County, Shandong Province (the predecessor of Shandong Fujiao Group).
Shandong Fujiao Group has inherited the glue-making process passed down from generation to generation by the Ejiao workshop in Dong'e Town, and together inherited the "hand fold" of "Deng's Shudetang" and the "Fu" mark given by Emperor Xianfeng. At the end of the seventies of the last century, the word "Fu" was registered by the State Administration for Industry and Commerce and officially became the exclusive trademark of Shandong Fujiao Group, from which the "Fu" brand Ejiao came. After 60 years of reluctant exploration and development, the strength of Fujiao Group has gradually increased, and the existing assets of the group have reached 500 million yuan, with more than 1,500 employees and a production capacity of more than 1 billion yuan. At present, the group has four production bases that accommodate three major industries: medicine, health products, food, machine tools, and real estate development. It has more than 10 subsidiaries, and the industrial scale continues to expand, forming a diversified development pattern with Ejiao as the main business. Today's Fujiao Group is a large-scale modern enterprise with a scientific management system, strong production strength, extensive corporate culture and perfect guarantee mechanism.
For 60 years, it has been a leader in the Ejiao industry
At present, the modernization of traditional Chinese medicine has become the strategic development direction of traditional Chinese medicine enterprises, Shandong Fujiao Group adheres to the guiding principle of "based on the theory of traditional Chinese medicine, guided by consumer demand, and using modern science and technology to modernize traditional Chinese medicine", and has opened up a modernization road suitable for the sustainable and healthy development of the traditional Chinese medicine industry. Since its establishment, Fujiao has always kept in mind the quality control concept of quality first, regarded product quality as the life of the enterprise, and took the lead in establishing the country's first Ejiao production standards, quality standards and testing standards, which were included in the Chinese Pharmacopoeia, becoming the norm of national quality standard control, establishing a reliable quality standard system and a meticulous quality monitoring system, forming a corporate culture with quality as the core, and maintaining the authenticity of Fujiao Ejiao. Over the past 60 years, Fujiao Group has concentrated its R&D strength and vigorously launched the advanced steam boiling process using large-scale steaming balls to pressurize skin and mix rubber, which is clean, hygienic, efficient and energy-saving, completely breaking the backward situation of boiling glue with open cauldron and mulberry firewood in the past, and promoting the development process of Ejiao, which not only improves the production efficiency of Ejiao, but also maintains the authentic and authentic characteristics of Ejiao. As the earliest professional production plant in the Ejiao industry after the founding of the People's Republic of China, Fujiao Group has established the country's first modern perennial production line with unique technology, and set up an advanced modern standard production workshop with constant temperature, constant humidity and precise temperature and humidity control, which has ended the backward situation that Ejiao can only be produced in winter for more than 2,000 years, and realized the perfect integration of traditional technology and modern technology.
The R&D team led by Ejiao experts who enjoy the special allowance of the State Council has concentrated its advantages, not only developed pure Ejiao preparations and compound Ejiao preparations, but also developed Ejiao food series, forming a huge product system including five major dosage forms and more than 50 varieties, and won more than a dozen national patents, fully demonstrating the multi-variety advantages of Fujiao in the Ejiao industry. Among them, ginseng and ejiao are made of Dong'e Town Deng's Huaidetang Gongjiao formula, which contains ginseng, deer antler velvet and Ejiao traditional Chinese medicine, and is compatible with more than 20 kinds of precious Chinese medicinal materials, which are refined by modern leading science and technology, and are listed as national protected varieties of traditional Chinese medicine, which is a high-grade tonic product in Ejiao; Paste products, such as Shandong Ejiao paste, Ejiao Sanbao paste, etc., have high concentration and good effect, and are refined by dozens of traditional processes and modern biotechnology on the basis of fully excavating the ancient recipe of Ejiao in Dong'e Town; Oral liquid dosage forms, such as Ejiao Blood Replenishing Oral Liquid, Shandong Ejiao Syrup, etc., are easy to take, have a good taste and are easy to absorb; Granule granules, such as instant ejiao granules, can be taken in a variety of ways; Capsule dosage forms, such as Ejiao capsules, are accurate in dosage and rapidly absorbed, adapting to modern clinical needs. In view of the characteristics of Ejiao for both medicine and food, Fujiao has also successfully realized the expansion of the product line to the food field, and successfully developed a series of Ejiao food and health products, such as: ready-to-eat Ejiao, Ejiao moon cakes, Ejiao wine, Ejiao milk tea, Fujiang tea, etc., on the basis of inheriting the theory of traditional Chinese medicine, it has successfully realized the development and innovation of Ejiao product dosage forms, created a new path for the modernization of traditional Chinese medicine, and demonstrated the general demeanor of the industry leader.
In the future, the pioneer of Ejiao will continue to write the 2,000-year-old Fujiao culture, and a successful enterprise is inseparable from the support of culture, and cultural power is the source of the core competitiveness of the enterprise. It reflects a spiritual temperament committed to material production, a business philosophy and self-transcendence attitude to life, Fujiao Group is well versed in this, in line with the goal of building China's first Ejiao brand and creating a national first-class corporate culture, and is committed to the construction of Fujiao's corporate culture. Implement a cultural strategy. In the course of 60 years of development, Fujiao has formed a unique cultural system: from concept to strategy, from talent to technology, from market to cooperation, the spirit of Fujiao has not only achieved the development of the enterprise, but also effectively promoted the culture of traditional Chinese medicine. At present, the group will establish the exclusive Langxi River Ecological Park, Ejiao Street, Shiershan Donkey Breeding Base, build the Ejiao Nature Museum of Origin, and form a serialized and large-scale large-scale tourism factory that radiates Jinan, Pingyin and Dong'e Town, so as to continue to write the glory and legend of Ejiao culture for 2,000 years. Implement the strategy of competition in the big market. "Starting from a market, starting from countless markets, starting from a product, starting from countless products", Fujiao aims to start the global market, adopts international advanced business philosophy and management standards, implements the three-line business strategy of Ejiao as the leading, OTC and food as the growth line, and drugs as the auxiliary line, and realizes the advanced strategic cooperation model of all-round and global teams and individuals with the principle of "reducing customer risks to zero and maximizing customer interests", forming an overall joint force under a brand. Accelerate the pace of development of China's pharmaceutical modernization and realize the great concept of "Fujiao aircraft carrier". Implement a brand-name strategy. With the goal of being the first Ejiao brand, we will build a world-class Ejiao enterprise, adhere to the product quality control system of "zero defect", and deeply root the concept of "Fu brand Ejiao, eternal quality" in the hearts of the people. Establish a CI system to promote the brand with image: from the concept, behavior, visual all-round, systematic shape of the new image of Fujiao Ejiao aircraft carrier. Postscript: Keeping pace with the times and creating national health As early as more than 2,000 years ago, traditional Chinese medicine had the advanced concept of "treating the disease before it is treated". With the development of society, the composition of modern people's diseases has also changed. Reduced physical exertion and a greatly reduced probability of physical trauma; The ever-accelerating pace of life and work has led to a significant reduction in people's opportunities for self-exercise, and the increasing number of sub-health diseases and various comprehensive diseases caused by insufficient immunity or qi and blood are increasing. It is foreseeable that the prevention of major diseases, as well as the exploration and adjustment of sub-health and pre-disease fields, will become the trend of the development of the traditional Chinese medicine industry, and the theory of traditional Chinese medicine will also play a greater role in this field.
As a large-scale traditional Chinese medicine enterprise in China, Fujiao Group takes the benefit of the health of the whole people as the highest purpose, always adheres to the industrial development strategy of keeping pace with the times, puts forward the scientific development concept of "great blood replenishment and great immunity", concentrates research and development forces, deeply excavates the efficacy of traditional Ejiao, and strives to develop Ejiao into a "holy medicine" to protect human health; Relying on strong scientific research strength, we will comprehensively expand the new path of modernization and foodization of Ejiao, and strive to promote the transformation of Ejiao from traditional medicine to modern health care products and food series. Fujiao Group closely follows the development direction of China's pharmaceutical industry, strives to create the development concept of "Fu", strives to achieve the long-term development of the enterprise and promotes the long-term goal of national health, and works with people from all walks of life to make every effort for the cause of human health!
