Honghe Heyuan Agricultural Development Co., Ltd. is a company mainly engaged in the planting, processing and sales of vegetables, fruits and other agricultural products, as well as the breeding and sales of meat and poultry
The predecessor of Honghe Heyuan Agricultural Development Co., Ltd. (hereinafter referred to as the company) was Honghe Heyuan Trading Co., Ltd., which was established in May 2000. Since its establishment, the company has always adhered to the concept of "heaven, earth and people, the source of development" and the social responsibility of "caring for agriculture is equal to caring for oneself" and "agricultural industrialization has become rich for tens of millions". Efforts should be made to demonstrate science and technology, drive farmers to join, and implement industrialized and large-scale agricultural operations. It has established an industry-university-research cooperation mechanism with Yunnan Agricultural University, Tianjin University of Science and Technology and other colleges and universities. It has established a quality policy of "standardized production, traceability control, scientific and rigorous, and virtuous and perfect".
In the development of plateau characteristic agriculture, the company has always adhered to the principle of special words, early words and extended words, fully explored the "Jianshui acid" (the name of Jianshui pomegranate in China's temperate fruit taxonomy) pomegranate characteristic industry and onion, potato and other early-maturing vegetable industries, actively carried out the research and development and application of humidification, deoxygenation and other preservation technologies, carried out delayed marketing of fruit products, and promoted the standardization and large-scale development of the industry under the principle of protecting the interests of farmers and improving the efficiency of enterprises.
In the standardized production, the company made full use of the leverage with Yunnan Agricultural University to establish the teaching practice base of Yunnan Agricultural University, and participated in the establishment of the "Yunnan Provincial Land Resources Utilization and Protection Engineering Laboratory" with Yunnan Agricultural University, and comprehensively carried out the standardized production demonstration construction on the self-built 11,380 acres of production base, and carried out the development and management of barren mountains and slopes. intercropping and intercropping of fruits and vegetables in the production base; pomegranate planting and livestock breeding", thus forming an economic cycle of complementary planting and breeding and biological complementarity.
The company attaches great importance to the quality and safety management of agricultural products in production and operation, gives full play to the role of agricultural informatization, and establishes production information, producer code, agricultural records, training platforms, scientific and technological services, wireless video surveillance, pesticide residue detection, food testing, traceability inquiry, market information and other information control platforms to ensure the safety of agricultural products.
In the construction of the marketing system, the company links the domestic trademark registration ("Heyuan") with the foreign trademark registration (Thailand, the European Union, the United States, Hong Kong and other 37 countries and regions): the quality and product certification, packaging, text, patterns, advertising, products, and culture together: the online store and bulk shipments together to join the agricultural cooperatives, farmers and the company: the county distributors and overseas distributors together: the morning market and the delayed listing together: in the domestic, Seize opportunities, build markets, and avoid risks in the Southeast Asian market to seek the greatest market and benefits.
