Famous seafood brand, famous trademark of Fujian Province, famous brand products of Fujian Province, large-scale shrimp processing enterprises in Fujian, products are exported to the United States, Japan, Canada, the European Union, Vietnam and other countries
Fuqing Dongwei Aquatic Food Industry Co., Ltd. was founded in April 2003 with a registered capital of 76.08 million yuan, existing assets of 300 million, an asset-liability ratio of 39.8%, and a bank credit AA grade. The main products are "Dongwei brand" shrimp and shrimp series products, with an annual production and sales volume of more than 20,000 tons. It has 6 advanced processing production lines, and more than 230 sets of ancillary, refrigeration and testing equipment.
In 2011, the company's total output value was 601 million yuan, sales revenue of 600 million yuan, tax payment of more than 6.4 million yuan, export earnings of 45.06 million US dollars, driving more than 8,000 farmers, driving the area of more than 50,000 acres of breeding base, promoting farmers' income of more than 300 million yuan, and solving the employment problem of more than 2,600 rural surplus laborers.
The company has been awarded the honorary titles of "National Agricultural Products Processing Demonstration Enterprise", "National Township Enterprise Advanced Enterprise for Implementing the Going Out Strategy", "2008 China Socialist New Countryside Construction Meritorious Enterprise" and other honorary titles.
The company attaches great importance to quality management, and has passed ISO9000, ISO14000, GB/T28001, HACCP, BRC, GAP, EU registration and other certifications, and has obtained the national industrial production license, health registration certificate, pollution-free agricultural product origin, product double certification and other related certificates; Environmental protection and product quality are in line with relevant national standards.
The company's products have won the "Fuzhou Product Quality Award", "The 4th China International Agricultural Products Fair Best-selling Product Award", "Fujian Famous Brand Product" awards; The company's "Dongwei" trademark has also been recognized as "Fuzhou Famous Trademark" and "Fujian Famous Trademark".
The company attaches great importance to the construction of product marketing network and brand marketing. The company's products have a market share of more than 70% in domestic KFC and Pizza Hut restaurants. The company's products are mainly exported to the United States, Japan, Canada, the European Union, Vietnam, South Korea, Singapore, Malaysia, Hong Kong and other countries and regions, and the domestic sales of products cover large and medium-sized cities across the country.
The company attaches great importance to scientific research and personnel training, in recent years, through the provincial scientific research achievements appraisal: "export frozen shelled white shrimp processing technology research and product development" (Min Jiao Ke Jian Zi [2006] No. 26) and "two-stage controllable ecological desalination aquaculture of Penaeus vannamei shrimp technology" (Min Jiao Ke Jian Zi [2006] No. 25). It has obtained an invention patent for "frozen breaded shrimp and its preparation method" and a utility model patent for "shrimp product packaging tray".
The company's strategic development objectives are: to implement the agricultural brand strategy, promote scientific and technological innovation, realize the large-scale processing and breeding, scientific management, production process automation, production and marketing informatization, and strive to achieve a total annual output value of 1 billion yuan by 2012; Set a model for our province to realize the industrialization and development model of modern aquatic product processing! Make greater contributions to the construction of the western part of the strait!
