Founded in 1998, a famous trademark in Liaoning Province, synonymous with high-end sea cucumber, self-developed ready-to-eat sea cucumber products to create a precedent in the industry, integrating R&D, production, sales and service as one of the sea cucumber enterprises
Dalian Xianxian Food Co., Ltd. was founded in 1998, and the company's "Shangpintang" brand has become synonymous with high-end sea cucumber brand. As a professional sea cucumber brand, Shangpintang has always adhered to the core advantages of "origin, high quality", and is committed to providing consumers across the country with high-quality, safe and secure sea cucumber products. The products have successively passed the HACCP quality and safety system certification, QS production license, organic food certification, AAA credit enterprise, provincial famous brand, contract and trustworthy enterprise, and geographical indication protection products.
Dalian Shangpintang Marine Biology Co., Ltd. is a wholly-owned subsidiary of Dalian Xianxian Food Co., Ltd. Dalian Shangpintang Marine Biology Co., Ltd. is a sea cucumber enterprise integrating R&D, production, sales and service.
Sea cucumber is a typical resource-based industry, Shangpintang is in the cold sea area of Dalian Haiwang Nine Islands, with 150,000 acres of pollution-free sea area, which is the core area of the origin of the world's rare sea cucumber, and "Shangpintang" sea cucumber is therefore allowed to use the national geographical indication product of "Dalian sea cucumber". In Shangpintang, every process adheres to the quality commitment of "non-high-quality products", from harvesting to processing, all levels are checked, just to present a truly high-quality Dalian sea cucumber.
Shangpintang has been committed to product innovation, and has established close strategic cooperative relations with many domestic marine and aquatic universities and research institutes, which ensures the scientific, rich and sustainable development of "Shangpintang" series of products, and also guarantees the company's new product development and product innovation in the industry. In 2003, the company independently developed "ready-to-eat sea cucumber", which created a precedent for ready-to-eat sea cucumber in the industry, and the "ready-to-eat sea cucumber" series products filled the gap in the market and led Shangpintang sea cucumber to the whole country rapidly. In 2012, Shangpintang once again launched the "original sea cucumber", setting off a wave of back to the basics of ginseng in the industry.
In the fierce market competition, Shangpintang has opened up a very distinctive brand development road with a positive and steady pace. In 2012, Shangpintang signed a high-profile cooperation agreement with Dalian Aerbin Football Club, a Chinese Super League team, and became the official designated sea cucumber brand of the Chinese Super League team. At the same time, it launched a set of CCTV 1 launch plan, became a prime-time bidding brand in the sea cucumber industry, and successfully won wide popularity and influence in the national market, and the concept of "Dalian sea cucumber was selected as a top grade" was deeply rooted in the hearts of the people.
Nowadays, Shangpintang has become synonymous with high-end sea cucumber brands, with sales terminals all over the country, and product sales are leading. By the end of 2012, Shangpintang has established more than 400 sea cucumber flagship stores, specialty stores and shopping mall counters in more than 30 provinces, municipalities and autonomous regions across the country.
After 20 years of trials and hardships, inheriting the way of Shangpintang, Shangpintang has grown into a leading brand of original ecological sea cucumber health culture, but the quality attributes of nature and original ecology have always remained the same.
