Oriental Pioneer Sugar & Liquor Co., Ltd., Yutang, a famous trademark in Shanghai, a subsidiary of Bright Food Group, a large state-owned enterprise, is a national enterprise specializing in the operation of the whole sugar industry chain and the sales agent of dairy raw materials at home and abroad

Since the early 90s of the last century, the "Yutang" brand sugar, which has been put into production and cultivated for more than ten years, has met the different consumption levels and market needs of industry and civil with its complete specifications and good quality.

So far, it has developed 8 categories and 35 specifications of white sugar, cotton sugar, red sugar, rock sugar, bottled sugar, functional brown sugar, coffee sugar, etc., and has developed new products with green and health care concepts represented by "xylitol".

The production of the product has passed the ISO9001:2000 quality management system and HACCP food safety management system certification, adhering to the characteristics of good quality, accurate quantity, hygiene and easy to carry, and has won the titles of "Shanghai Famous Trademark", "Shanghai Famous Brand Product" and "Shanghai Best-selling Gold Products", and has maintained the first market share in Shanghai and surrounding areas for many years.

Oriental Pilot Sugar & Liquor Co., LtdFounded in July 2003 by Shanghai Sugar Tobacco and Liquor (Group) Co., Ltd., as the core business sector of Bright Food Group, a large state-owned enterprise, it is a national enterprise engaged in the operation of the whole sugar industry chain and the sales agent of dairy raw materials at home and abroad.

Focusing on the five-in-one strategy of "resources, network, logistics, current futures, and e-commerce", the company adheres to the development path of combining connotative development and extension expansion, and has built a resource, marketing, logistics and information network system covering East China, North China, Central China, South China, Southwest, Northwest, Northeast China and other regions.

In recent years, the company has continued to grow and develop, and currently has 27 wholly-owned and holding enterprises, including 2 production enterprises, 2 processing enterprises, 22 sales enterprises and 1 logistics enterprise.

In 2011, the company's sugar business sales scale reached more than 1.8 million tons, and formed a long-term cooperative relationship with nearly 5,000 end customers across the country, making it the largest sugar seller in China and a leading sugar producer in China. The dairy industry raw materials (including butter, milk powder and other products) business is currently the leading agent of New Zealand's "Fonterra" NZMP brand in China.