Founded in 1989, it is a well-known rice brand, a famous trademark in Shanxi Province, a famous brand in Shanxi, a comprehensive enterprise focusing on Qinzhou yellow millet products, integrating improved seed breeding, base planting, scientific research and development, product processing and marketing
Shanxi Qinzhou Yellow Millet (Group) Co., Ltd. is a provincial-level key leading enterprise in agricultural industrialization management with Qinzhou Yellow Millet as the basic industry, millet deep-processing products as the leading direction, and a provincial-level agricultural industrialization key leading enterprise integrating improved seed breeding, base planting, scientific research and development, product processing and marketing, a demonstration enterprise of millet base for advantageous agricultural products in Shanxi Province, and an implementation unit for the construction of a national millet standardized production demonstration zone.
The company was founded in 1989, changed to a joint-stock system in 2001, and established a group in 2002, with 5 holding subsidiaries and 400 employees. Over the years, we have adhered to the business philosophy of "integrity management, pursuit of excellence, innovative service, and dedication to society", implemented the industrialized business model of the company's base cooperatives and farmers' standardized brands, strictly implemented the "five unifications" base management methods, adhered to the development strategy of grasping scientific research, building bases, projects, plastic brands, and expanding the market, and developed 60,000 acres of Qinzhou yellow-green standardization base in 13 towns and towns in the county, with an annual output of 15,000 tons of high-quality Qinzhou yellow millet, driving the average income of more than 20,000 farmers to 4,500 yuan. It has become a pillar industry for farmers in old areas to get rid of poverty and become rich. Since 2010, the company and China Agricultural University, Tianjin University of Science and Technology, Chinese Academy of Sciences and other scientific research institutions jointly developed Qinzhou yellow millet as the main raw material of Guzhiai nutritional millet powder series products, and obtained three national patents, the current sales market has covered 28 provinces and regions, more than 200 prefecture-level cities, more than 10,000 terminal sales stores, and exported to the United States, Canada.
The products have obtained the national green food certification and organic food certification, and have been rated as "ecological origin protection products", "China famous brand agricultural products", "China high-quality products" and "Shanxi famous brand products", and have won gold medals in domestic large-scale agricultural products expos for many times; The "Qinzhou" trademark was rated as "China Well-known Trademark" by the State Administration for Industry and Commerce; The group company has been rated as a national AAA contract-abiding and trustworthy unit, an AA-level credit enterprise of Shanxi Branch of Agricultural Development Bank of China, a tax credit A-level unit in Shanxi Province, a price integrity unit in Shanxi Province, a leading enterprise of the "513" project of agricultural product processing in Shanxi Province and a star enterprise in Changzhi City.
During the "13th Five-Year Plan" period, we will further seize the opportunity, introduce investment, cross-border transformation, increase the research and development of high-tech products, continue to develop Qinzhou yellow millet deep processing products, rapidly promote the development process of millet staple food, realize the take-off of the millet industry, drive more farmers to increase their income and get rich, provide more healthy food for human beings, and realize the great dream of rice through the world as soon as possible.
