Qinghai Xiaoxi Niu Biological Dairy Co., Ltd., a well-known trademark in Qinghai Province, a dairy brand with unique regional characteristics of the Qinghai-Tibet Plateau, is a joint-stock enterprise specializing in the research and development and industrial production of dairy products
Qinghai Xiaoxi Niu Biological Dairy Co., Ltd. is a joint-stock enterprise specializing in the research and development and industrial production of dairy products. The company is located in Qinghai Biotechnology Industrial Park, covering an area of 9228.48 square meters and total assets of 140 million yuan.
Our company is a dairy production enterprise with the regional characteristics of the Qinghai-Tibet Plateau, in recent years, give full play to the company's brand has the regional and cultural advantages of the Qinghai-Tibet Plateau, the implementation of diversified and differentiated product strategy, the company's core products "Tolunbao" pure milk, "Qinghai old yogurt" and "Qinghai barley treasure" series of yogurt have been recognized by the majority of consumers, cultivating a consumer group with high brand loyalty, occupying a higher market position.
In 2012, the company invested in the "Wuzhong Xiaoxi Cattle Breeding Co., Ltd. Project" has been completed and put into operation, currently breeding nearly 500 dairy cows, the future will reach 3,000 breeding scale; The basic framework of the "300 tons per day fresh milk expansion project" has been capped, and the follow-up construction is in full swing. The operation of these two projects will strengthen the in-depth development of the existing market advantage areas for the company; Actively explore markets outside the province, improve the construction of sales network, and strengthen market penetration outside the province; Strengthen the construction of the marketing team, further improve the incentive mechanism, and enhance the company's marketing capabilities; Accelerate the development and brand building of dairy products with plateau characteristics.
After more than 10 years of operation and development, the company has become a regional dairy production enterprise with obvious regional advantages and brand advantages on the Qinghai-Tibet Plateau. The Qinghai-Tibet Plateau will be the biggest advantage of our future development, containing the Qinghai-Tibet Plateau thousands of years of culture of the characteristics of dairy products will also be sought after by the people of the country, in 2009, the "Qinghai old yogurt" listing has been well verified, the company has many similar "Qinghai old yogurt", "barley grain yogurt" and other product development plans with the characteristics of the Qinghai-Tibet Plateau. The company has unique resources, location and policy advantages, policy support advantages for the development of the western region, resource advantages in the northwest industrial area of animal husbandry and one of the four major pastoral areas in the country. The company will actively develop and produce high-end and characteristic products such as yak milk, enrich the product line, cultivate new profit growth points of the company, and consolidate and improve the company's competitive advantage in the high-end and specialty dairy industry. The strategic goal of the company's future development: to take root in Qinghai, radiate the northwest region, lay out the national key cities, and become a modern, well-managed, comprehensive strength, good economic benefits, and unique plateau dairy enterprises.
Over the years, the company has won the "National High-tech Enterprise", "Qinghai Province Science and Technology Enterprise", "Agricultural Industrialization Provincial Key Leading Enterprise", "Qinghai Province Famous Trademark", "Contract-honoring, Credit-worthy Enterprise" and other awards, and for three consecutive years was rated as "Excellent Private Enterprise", "Xiaoxi Niu" series of dairy products have also been rated as "Consumer Recommended Products". With the arrival of many social recognitions and honors, the company's thinking of keeping pace with the times is more mature, the belief of making the enterprise bigger and stronger is firmer, and the concept of creating a brand with integrity is clearer. Xiaoxi Niu people will face the future challenges with a brave, firm and calm attitude, and integrate into the future development of Xiaoxi Niu with a higher standard of doing things and being a person.
