Fish and rice township

Overall scoring
80
Popularity index
10267

Yumi Township brand introduction

Yumi Township logo

Hubei Yumixiang Food Co., Ltd., one of the top ten brands of lotus seeds, was founded in 1999, a famous trademark in Hubei Province, and a well-known enterprise in agricultural industrialization integrating production, processing and sales of agricultural and sideline products

Founded in April 1999, Hubei Yumixiang Group is a key leading enterprise in agricultural industrialization developed by the Hubei Provincial Party Committee and the Provincial Government in the Xianhong New Rural Construction Pilot Zone and a major enterprise supported by the Provincial Department of Finance and the Provincial Agricultural Reclamation Administration. Since its establishment, all employees of the company have adhered to the enterprise spirit of "pioneering and enterprising, seeking truth and pragmatism, working hard, and striving for first-class", market-oriented, "company base farmers" as the business model, and continuously improving the level of science and technology as the effect, integrating the production, processing and sales of agricultural and sideline products, actively creating brands, expanding markets, linking farmers, expanding scale, and sales performance has increased year by year.

At present, the company has "fish and rice township", "Honghu shore" brand lotus root, poultry eggs, fish and duck and plain lotus leaf tea four series of products, with "Songhua preserved eggs, oil-rich salted eggs, lotus seeds, lotus root powder, fragrant duck, Wuchang fish, nine sister fish, Honghu drunken fish, lavender fish, Honghu preserved fish, plain lotus leaf tea drink and tea" as the leading products, more than 100 single products, and continue to expand the scale of product production, to achieve "product serialization, single product scale" product pattern, in order to enhance the competitiveness of the market. The company pays attention to quality management, emphasizes excellence, pursues the quality policy of "creating a healthy brand and meeting customer requirements", and has won the favor and love of consumers with good service, reasonable price and honest corporate image.

The company has successively won the key leading enterprises of agricultural industrialization in Jingzhou City, the first batch of leading enterprises in agricultural industrialization in Honghu City, the "key protection unit" of Honghu City to rectify the economic environment, the first batch of food safety production enterprises approved by the Hubei Provincial Bureau of Quality and Technical Supervision, the "supply qualified enterprise" by the China Federation of Commerce, the "best-selling commodity in Hubei market" awarded by the Hubei Provincial Government, the quality trustworthy brand in Hubei market, the advanced supplier of Zhongbai warehousing assured food project, "Hubei Daily", Hubei TV and other media publications have repeatedly given praise reports, in October 2004 successfully passed the ISO9001 international system certification, at the end of 2005, the company registered the "Yumi Township" trademark was named Hubei Province famous trademark, in 2007 won the China Green Food Mark, in 2008 won the national "entrepreneurial star" title.

The company has 398 employees. Among them, there are 38 management personnel, 159 production personnel, 201 sales personnel (including 50 professional and technical personnel), and 78 of the employees have college degree or above. The company has successively set up offices in more than 20 large and medium-sized cities such as Beijing, Shanghai, Wuhan, Hefei, Zhengzhou, Chengdu, Chongqing, Guiyang and Shenzhen, forming a fixed sales network. In order to ensure that the sales of lotus seeds rank first in the Hubei market and the sales of eggs rank second in the Hubei market, the development of deep processing and finishing of agricultural and sideline products will be carried out, especially the focus on the development of freshwater fish and lotus leaf tea projects. Strive to obtain well-known protection within three years, and build the enterprise into a key leading enterprise in national agricultural industrialization.


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