Founded in 1993, Hong Kong Youzhiliangpin Food Co., Ltd., a well-known brand of candied fruit and fruit, is a large-scale snack wholesale and retail chain store, specializing in the sale of snacks, candy, preserved fruits and other snack foods
"Excellent product" is translated from the Japanese word Aji Ichiban, which means excellent, first. It fully reflects the company's mission to provide the highest quality products and pre-sales and after-sales services, so that every customer can feel the value for money of "excellent products".
Founded in 1993 by the Chairman, Ms. Lai Chan Yuk Hing, and the Managing Director, Mr. Lai Tai, Premium Products has nearly 100 snack stores in Hong Kong, with a total of more than 700 employees and annual snack sales in Hong Kong reaching HK$500 million. Premium has more than 150 franchise stores and employs more than 800 staff overseas, with major markets including China, Singapore, the Philippines and the United States. There are more than 1,000 different products available for customers to purchase in the "Premium Products" specialty stores.
Premium has successfully established a unique brand in the snack market with the goal of providing customers with value for money. In the "Fine Products" specialty stores, customers can be assured that they can buy the best quality products at reasonable prices. In addition, compared with traditional snacks with colourful bags, "Premium Products" use simple transparent packaging to enable customers to clearly see the actual appearance of the products, including their freshness and colour, thereby increasing their purchase confidence.
"Premium Products" offers different products in different seasons to meet market needs. For example, in view of the increasing personal hygiene of Hong Kong people, Premium Products launched a series of small packets of preserved fruits in 2001 to provide consumers with a new choice of convenience and hygiene. Launching gift boxes during the Lunar New Year period to meet demand; In 2002, during the Mid-Autumn Festival, Hong Kong's first rice and hemp mooncakes were launched, with health, freshness and innovation as the selling points. From 2003 to 2005, it was selected as a "Super Brand" in Hong Kong for three consecutive years.
