Shanxi Weizhiwang Food Co., Ltd., a well-known brand of candied fruit and a famous trademark in Shanxi Province, is mainly engaged in the research, development and processing of hawthorn-based food, and is the largest high-quality hawthorn production base in China
Weizhiwang Food Co., Ltd. is a state-level agricultural product processing demonstration enterprise, a provincial-level key leading enterprise in agricultural industrialization and a designated production enterprise of military products of the Chinese People's Liberation Army. Provincial science and technology private enterprises. It is mainly engaged in the research, development and processing of hawthorn-based food. The existing total assets are 434.85 million yuan, the registered capital is 11.8 million yuan, covering an area of more than 80 acres, with a production scale of 11,000 tons and 20,000 tons of converted fruits. The scale of rural households was 6,000, and the income of rural households increased by 5,000 yuan.
Song Yongxiang, chairman of the company, is a provincial model worker, a senior food engineer, and a soldier, with a variety of intellectual property rights for food development and food machinery development. The company has 450 employees, and the management department has six departments: production management department, sales department, finance department, technology department, material department and administrative management department. 80% of the management has a college degree or above, 40% have the titles of intermediate engineers and economists, 3 are distinguished professors and researchers, 5 are intermediate technicians, and 8 are basic technicians.
Weizhiwang produces more than 20 varieties, which can be divided into three parts according to the objects of use: military products, terminal consumer goods and food industry ingredients. The products can be divided into six series: preserved fruit series, fruit cake series, candied fruit series, gift box series, beverage series, high-end product series and fruit alliance series.
In more than 30 provincial capitals and cities with separate planning in China, a high-efficiency sales network has been established with provincial dealers as the main and large supermarkets as the main display windows. At present, Weizhiwang products have been transferred from the market cultivation period to the market growth period, the brand's popularity and influence have been continuously improved, the sales volume has grown rapidly, and has been exported to 13 countries and regions.
