Shanghai Xinyu Bread Food Co., Ltd., a boutique bread and cake chain brand originating from Singapore, a fashionable and avant-garde bread bakery, and a listed company with bread as its main business, is known as the "Starbucks" in the bread industry

BreadTalk Food Group was officially established in Singapore in 2000, focusing on investing in the opening of boutique bread and cake chains. So far, BreadTalk's business has developed to Indonesia, the Philippines, Corwitt, Malaysia, China, Hong Kong, Thailand, India, South Korea, Oman, Bahrain, Qatar and other countries and regions.

In 2003, BreadTalk was approved to be listed on the Singapore Stock Exchange, becoming the first listed company in the world to focus on bread. In December of the same year, it landed in the Chinese market, and at present, BreadTalk chain stores have settled in more than 40 cities such as Shanghai, Beijing, Guangzhou, Nanjing, Shenzhen, etc., and the baked bread that will "Talk" has brought a different quality of life to consumers!

At present, the BreadTalk brand is deeply rooted in the hearts of the people and has taken the whole of Singapore by storm, setting off a wave of high-quality bread baking craze everywhere it goes. Especially among young people, BreadTalk has become a way for them to pursue a fashionable lifestyle.

BreadTalk Group plans to invest in Japan, the United States and other places within a few years to develop an international brand strategy.  

China Development:

At the end of 2003, it came to China, and the monthly turnover of a single store in Beijing, Shanghai and other top downtown areas has repeatedly exceeded one million yuan, even 10 times that of other brands of traditional bakeries. The year 200 is the rapid period of BreadTalk, and there are 171 franchise stores across the country.

Since 2003, you can buy a stock of a bakery company on the Singapore Stock Exchange - BreadTalk (ticker), and since its listing, the company's performance has increased tenfold, and the stock price has risen all the way.

That's not enough to show what makes it special. At the end of 2004, BreadTalk won awards from multinational high-tech companies such as Samsung and Sony for its excellent design in style and naming. Not long ago, BreadTalk was awarded the title of "Five-Star Brand" and "Five-Star Diamond Award" in China in 2006 by the World Brand Lab, becoming the only bakery manufacturer to receive this award......

Bread obviously doesn't speak, but you can easily hear words like "fashion" and "avant-garde" from BreadTalk, which people call the "Starbucks" of the bread industry.