Beijing Jin Hans Restaurant Chain Management Co., Ltd., Jin Hans, vice president unit of China Western Food Association, is a casual catering company based on handmade original beer and authentic South American grilled products, supplemented by global food buffet
In 2000, the founder of Kim Hans took his family on a trip to Brazil after a busy schedule, and at the invitation of the locals, the family attended the wedding of a young couple. He was deeply impressed by the picturesque lawn, the spacious tent, the fireworks, the sizzling barbecue sausages, the mellow wine, the kind and hospitable host, and the warm and unrestrained appearance. What is even more rare is that at this wedding, the founder met Hans Müller, who was also a guest. Hans, who is of Chinese descent, came from an aristocratic German family and inherited the family's century-old beer estate at a young age. Out of a yearning for China and a shared love for beer, two people of similar age chatted happily in a foreign land.
In the autumn of the same year, he took advantage of a trip to Germany to participate in a technical exchange for another important purpose of his trip: to visit his new friend, Hans. In that quaint medieval manor, he was exposed to the most traditional and authentic German beer brewing equipment and techniques, and he was fascinated by the charm of pure handmade brewing. The hospitable Hans also led him to the most prestigious Oktoberfest, where he experienced the irrepressible frenzy of conviviality in the strict Germanic ethnicity, where food, wine, friendship and joy mingle in distant lands were intertwined.
On the return flight, he combed through all the observations and materials of the trip. At the same time, an idea to create the first brand of home-brewed beer in China had taken shape in his mind. As soon as he returned home, he told his friends in Germany about his idea, and unsurprisingly, the idea hit it off with Mr. Hans. Driven by his inseparable Chinese roots, Hans decided to help realize his entrepreneurial vision.
In the spring of 2001, the founder of the brand hired Hans and his team of brewers to introduce authentic German homebrewing technology to China. Due to the professional background of the beer industry, on the basis of inheriting the traditional craft beer, the introduction of international advanced equipment, the development of a variety of styles of freshly brewed beer suitable for the taste of Chinese people. At the same time, he also assembled a sophisticated team of senior catering professionals and food experts to carry out technical research on South American barbecue and oven equipment, and achieved success in a short period of time.
In the autumn of 2001, he invested in the establishment of a catering company, and in gratitude to Mr. Hans Müller for his selfless help, he named the company "Jin Hans", and China's first beer-themed restaurant brand was born.
In 2006, the company implemented strategic adjustment and established Beijing Jinhans Restaurant Chain Management Co., Ltd. in Beijing, adopting a modern enterprise management system and structure, and began to lay out the national expansion strategy while managing the direct stores with a total business area of more than 120,000 square meters. The brand has also successfully ranked among the top 50 catering companies in China by virtue of its casual dining model based on handmade original beer and authentic South American grilled products, supplemented by global food buffet. Today, Kinghans has expanded its business to nearly 80 stores in more than 30 cities across the country.
In 2009, with its own strength, King's successfully introduced international private equity funds, which provided unlimited possibilities for King's development in the capital market. In the same year, the Basic Law of Kim Hans was enacted and promulgated, which was compiled by the joint efforts of all store managers and above. As the basic law of the enterprise, it clarifies the values, cultural propositions, development strategies, organizational principles, basic policies and systems of the enterprise, which is the fundamental way of the operation of Jinhans Group, and also clarifies the direction for the future development of the enterprise.
In 2011, King's Hearts clearly put forward the concept of "Joyful Experience", treating the entire restaurant as a brand product. In addition to the traditional food production in the industry, the "product" category is expanded to: service, environment, customer audio-visual perception, and comprehensive enjoyment of live performance, and strict presentation standards are formulated in the above links to ensure that customers are created with a pleasant experience and value-added enjoyment throughout the dining process.
