Henan Rebecca Hair Products Co., Ltd., founded in 1990, is a leading high-end wig brand, a famous trademark in Henan Province, a famous brand product in Henan Province, a draftsman of hair products industry standards, a listed company, and a professional company integrating research, development, production and sales of hair products
Rebecca is a high-end brand of Rebecca, a multinational company of hair products and the drafter of the hair products industry standard. Rebecca is an elegant and noble identity, and its core consumer group is fashionable and independent urban women. After years of development, Rebecca has set up nearly 200 stores across the country, covering the first and second tier cities across the country, firmly occupying the domestic high-end wig market and becoming a leading brand of fashion wigs in China.
Henan Rebecca Hair Products Co., Ltd., rising in the hinterland of the Central Plains, is located in Xuchang Rebecca Avenue, on July 10, 2003, Rebecca shares were listed on the Shanghai Stock Exchange, becoming the first stock in the domestic hair products industry. The company now has more than 11,000 employees. With a total asset value of 3.7 billion yuan, covering an area of more than 700,000 square meters and a construction area of more than 500,000 square meters, it is a professional company integrating research, development, production and sales of hair products.
Over the past 20 years, Rebecca has strictly abided by national laws and regulations, conscientiously implemented the scientific concept of development, vigorously carried forward the enterprise spirit of "sincerity, innovation and development", adhered to the implementation of the three strategies of "talent, science and technology, and brand", made full use of industry advantages, market-oriented, economic benefits as the center, technological progress and improving the quality of all employees as the driving force, improved independent innovation and independent research and development capabilities, increased capital operation, and actively promoted the process of democracy and legalization, with modern management as a means. Strive to build an international enterprise group with independent intellectual property rights and independent well-known brands.
The company adheres to the quality policy of "quality first, starting from scratch", and takes the lead in the domestic hair products industry to pass the ISO9001:2000 international standard quality system certification, ISO14001:2004 international standard environmental system certification and OHSAS18001:2001 standard occupational health and safety system certification, IQNet (International Certification Alliance) quality system certification enterprises. In 2005, 2006, 2007 and 2008, "Rebecca" hair products were rated as "Henan Famous Brand Products" and "Henan Export Famous Brand", and in 2009, Rebecca trademark was recognized as "Well-known Protection".
Over the past few years, the company has adhered to the investment in science and technology, continuously promoted technological progress, successively set up a hair products engineering center, an enterprise technology center, a national demonstration productivity promotion center, a postdoctoral research station, undertaken independent innovation demonstration projects, drafted and compiled national hair products industry standards, completed a number of scientific research achievements and technical patents, effectively promoted the company's product structure adjustment and industrial upgrading, and played a positive role in promoting the construction of an international enterprise group.
Rebecca company is pioneering and innovative, advancing with the times, with remarkable performance, and its economic indicators rank first in the same industry in the country year after year. In 2007, it earned 168.19 million U.S. dollars in exports and paid 115.83 million yuan in taxes, in 2008 it earned 181 million U.S. dollars in exports and paid 152.84 million yuan in taxes, and in 2009, it earned 212 million U.S. dollars in exports and paid 103 million yuan in taxes, making due contributions to local economic and social development.
Rebecca Company continues to forge ahead, and has successively won the honorary titles of "Excellent Private Technology Enterprise in Henan Province", "Champion of Export Earnings of Private Enterprises in Henan Province", "Star Private Enterprise in Henan Province", "Advanced Enterprise in Quality Management in Henan Province", "Contract-abiding and Trustworthy Enterprise in Henan Province", "Large Honest Taxpayer in Henan Province" and so on. And it has been identified as "high-tech enterprise", "national spark export-oriented enterprise", and "China industrial tourism demonstration site".
