Founded in 1983, HABA is an enterprise dedicated to the research and development, production and sales of skin care products such as beauty serum, repair eye cream, moisturizing foundation, etc

HABA is an additive-free cosmetics brand from Japan, which was introduced to the Chinese market by McCollin. In the international skincare market, HABA has always been a leader in the concept of "additive-free, all-natural". HABA is an acronym for "Health Aid Beauty Aid", which means "a good helper of health and beauty". True to its slogan: "The Pursuit of True Beauty" – by awakening the skin's innate natural healing power. Since its inception, HABA has advocated "additive-free" cosmetic doctrine and promised that its products do not contain ingredients that damage or irritate the skin. HABA's business philosophy is to "pursue true beauty" and awaken the skin's innate natural healing power, and never add more than the minimum amount of ingredients that irritate or damage the skin.