Balea, Balea

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Balea brand introduction

Balea logo

The skin care brand of the German cosmeceutical company DM is known for its hyaluronic acid ampoule essence, and is a large cosmeceutical chain retail enterprise in Europe

DM is the largest cosmeceutical supermarket in Germany, with more than 3,000 physical stores in Europe, covering beauty, skin care, personal care and other products.German cosmeceutical supermarket DM (Drogerie Markt) is a small store that originated in the small town of Karlsruhe in southern Germany in 1973, and now has more than 3,000 physical stores in 12 countries in Europe, operating products covering beauty, skin care, personal care, home, mother and child, organic food and other categories.DM not only has a variety of skin care and makeup products, maternity, baby and child products, but also a variety of personal care, health, household cleaning products, and even millet, an ingredient that is difficult to buy in foreign countries, can be bought at DM.

In 1973, DM opened its first store in Karlsruhe, a small city in southern Germany, and now has more than 1,800 stores in Germany, as well as stores in Austria, Hungary, the Czech Republic, Slovakia, Slovenia, Croatia, Serbia, Bosnia and Herzegovina, Romania, Bulgaria and Macedonia, with a total of more than 3,000 offline stores.

In fact, Pallaya is just one of DM's 12 own brands. DM develops and produces its own brand in Germany, and its own brand production costs and marketing expenses are lower than similar products, so it has a strong competitive advantage in price.


This brand introduction page is provided with graphic information PP1006988 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer