Founded in 1957, it is a French pure plant beauty brand, a well-known brand advocating the natural aesthetics of plants and aromatherapy, and a world-famous manufacturer of plant beauty cosmetics
In 1957, a Parisian pharmacist and specialist in aromatherapy and phytotherapy founded the NUXE beauty brand. For more than 40 years, NUXE has been a pioneer in the "back-to-nature" trend that has only emerged in recent years with its ingenuity and the selection of ingredients.In 1990, Aliza Jabes, a French entrepreneur who admired botanicals and aromatherapy, bought the brand and promoted it, making NUXE a leading brand in natural aesthetics.
NUXE combines modern technology with the power of botanical and aromatic essential oils to create gentle skincare products rich in natural active ingredients. A delicate and silky texture, delicate and almost delicious, a pleasant fragrance that evokes inspiration and leads to well-being.
NUXE's star products include honey cleansing series, water lily cream, fresh milk cream, flower water series, etc. The brand is highly sought after by fashion editors, journalists, supermodels and international superstars around the world. Including Jennifer Lot. Paizz, Kate. Mouss, Claudia. Sever, Naomi. Campbell and others rely on NUXE's customers to maintain and shine brightly.
The NUXE laboratory develops the main actives of rare plants from all over the world: liquid bamboo - wood hela - Brazilian acacia flower contained in the Tonific range; Tonific® slimming products contain Guggul resin from Indian medicine, Indian Dafeng seed and yacon fruit extract.
NUXE Laboratories also seeks superior and effective ingredients in traditional plants and uses the most advanced tests to guarantee the effectiveness of the ingredients in the product. For example, in order to demonstrate the effect of the Blue Lotus-Poppy Seed Complex on the botulinum toxin in the Water Lily ® of Youth cream, NUXE evaluated the effect of this dual complex on the inhibition of acetylcholine (a chemical agent that transmits nerve messages) in terms of the relaxing effect it produces, slows wrinkles, and reduces skin microtone.
The natural essential oils carefully selected in each fragrance are not only pleasurable when applied, but also have an effect on the mind and body.
In addition, we have very strict requirements for the quality of the vegetable oils and fats we use to ensure that the texture of the product is impeccable at every step of the way: good spreadability of the product during use, rapid penetration, and a new feeling of softness left on the skin after use.
