Founded in 1997, it is a famous trademark in Hainan Province, a mid-to-high-end retail brand specially created for the Hainan tourism market, and an enterprise mainly engaged in the operation of Hainan characteristic tourism products

"Hairun Pearl • South of the Sea" is a brand of Hairun, which is a mid-end retail brand specially created by Hairun Pearl for the Hainan tourism market, with the advantages of Hairun Pearl in commodity categories, price costs and marketing channels, and is mainly engaged in Hainan characteristic tourism products. In 2012, Hairun Pearl Haizhinan officially began to have a comprehensive layout in Hainan, providing a safe shopping place for the majority of tourists, with its fashionable design, practical use, and cost-effective product positioning, to ensure that consumers can shop comfortably in a spacious environment and the possibility of "one-stop shopping".

In terms of overall logo design, it continues the concise and bright expression of Hairun LOGO, and adds a visual level to the brand through the design of the text.