Founded in 1988, it is a functional personal care brand known for its seaweed slimming soap, papaya whitening facial cleanser and anti-hair loss shampoo

In 1988, Mr. Leung Kwok Kin and Ms. Zhang Guizhen, who were professional plastic surgeons at the time, resolutely gave up the plastic surgery industry and established the Sofitel brand in order to pursue the natural and safe beauty of women. Over the years, it has successfully created daily chemical categories such as slimming, anti-shedding, whitening, skin shaping, and freckle removal.

In 1994, the two founders had a keen insight into the strong beauty desire of Ms. Aimei, and innovatively launched the "Seaweed Slimming Soap", which immediately swept the country and was sought after by the majority of female consumers. The products were exported to Japan, creating a marketing myth of "10 pieces of seaweed slimming soap for 1 Sony TV". Sofitel has launched a number of innovative products with women's beauty needs as the core, such as "Breast Enhancement Soap", "Papaya Whitening and Spot Removal Facial Cleanser", and "Negative Ion Shampoo", all of which have been well received. Since then, Sofitel has also become famous at home and abroad, and has become a beautiful legend.

Since its inception, Sofitel has adhered to the skin care product concept of "Han Cao Source Plant Expert", positioned its products as naturalistic plant essence skin care, and always highlighted the combination of oriental herbal essence and modern cutting-edge technology. In the future, Sofitel will establish the core competitiveness of the company's development through the deep grafting of modern technology and the advantages of Hancao resources, become the first brand of functional personal care products in China, and bring more and better care products and care experience to consumers.

Guangxi Sofitel Group Co., Ltd. is a diversified group company engaged in financial securities, real estate, asset management, medicine, daily chemicals, food, modern agriculture and tourism, etc., and owns or participates in many well-known brands such as Sofitel, Guohai Securities, Zhangtai Real Estate, Golden Ballet, Guilin Jiqi, Tianqi Jiaoyan, Taohuadao, Huiyuan, Golden Sun and so on.

At present, Sofitel Group's investment and marketing network covers 238 cities and regions across the country, its products and services are marketed in 65 countries and regions around the world, with total assets of more than 10 billion yuan and more than 10 wholly-owned subsidiaries.