Guangdong Kaidi Garment Co., Ltd., Huacong Raider FIARADY, is famous for its fashionable and novel design style and high-end fabric raw materials, and is a large-scale enterprise integrating the design, production and sales of loungewear, pajamas and bathrobes
"Flower Raider" home wear is one of the main brands of Guangdong Kaidi (Home) Clothing Co., Ltd., its fashionable and novel product design style, high-end fine fabric technology and cost-effective price, so that it successfully based on the domestic market. At present, the products are mainly aimed at urban people aged 5-55, and the brand positioning is mainly in the middle and high-end. Bringing together a variety of products such as loungewear, pajamas, bathrobes, single pants, etc., each unit contains infinite artistic inspiration and outstanding quality, noble and elegant, and full of brilliance. Elegant and gorgeous home clothing products, rippling with infinite romantic atmosphere, take you to recall the red dust of the past; The extraordinary quality silk series absorbs the essence of silk products, just to decorate the extraordinary glory of elegant life. From Romantic to Bohemian, the rich culture of homewear is perfectly displayed by "Shadow of the Flowers".
Guangdong Kaidi Clothing Co., LtdFounded in April 2001, it is a large-scale modern garment enterprise integrating R&D, design, manufacturing and sales, with an annual output value of over 100 million yuan. At present, there are marketing centers and branches in Beijing, Shanghai, Guangzhou, Chengdu and other places, and the sales network covers all provinces and cities across the country.
The company implements a multi-brand business strategy, and has successively created famous brands such as "Family", "Xinshi Family", "Paibangnu", "Flower Plumer" and "Twenty-first Family", with products covering men's and women's pajamas, home casual wear, casual youth wear, underwear, women's bras, maternity wear and women's household products. The "Paibangnu" brand was rated as a famous trademark brand in Guangdong Province, which is the affirmation and recognition of Kaidi by people from all walks of life and consumers.
The company has a strong production capacity, covers an area of 50,000 square meters of large-scale modern workshops, more than 1,500 skilled workers, spent a lot of money to introduce Japan, Germany, France advanced production lines, computer embroidery machines, printing equipment, clothing computer CAD and other modern production facilities, and fully introduced international enterprise management mode, CIS strategic engineering and IS09001 international quality certification system. High-level design power, famous designers with many years of experience in the design of international brands, provide a strong technical guarantee for the brand's simple, fashionable, comfortable, casual and radiant elegant style. Excellent talents, advanced equipment and modern management are the main advantages of the company's competition.
In the operation of product brand, the company adheres to market information-oriented, product innovation as the pioneer, excellent quality as the guarantee, and production capacity as the dependence, so that the company's leading position in the knitted textile home wear industry can be strengthened. At the same time, it also subdivides the market with multi-brand operation, implements the brand strategy of "product differentiation and communication differentiation", truly shapes a distinctive and strong brand image, and fully demonstrates the unique and bright personality and brand charm of each brand.
In addition, we have also increased the intensity of cultural marketing, service marketing, relationship marketing, and event marketing, strengthened the brand marketing concept of the company's employees, and enhanced the company's marketing strength and strengthened the company's market competitive advantage through integrated marketing.
Yesterday, with integrity, perseverance and innovation, Kaidi people won many honors from the society! Tomorrow, we are willing to work with people of insight all over the world to create greater brilliance!
