It is a mid-to-high-end healthy underwear brand serving 22-50-year-old women with healthy and mature breasts, and a comprehensive underwear enterprise integrating R&D, design, production and marketing

Ade, the pioneer of healthy underwear. Founded in 2007, the brand is a high-end health underwear brand under Foshan Fenglian Underwear Group Co., Ltd. (hereinafter referred to as Fenglian Group). The brand adheres to the corporate tenet of serving women, takes the lead in advocating the scientific and healthy new underwear design concept in the industry, integrates health elements into each product, and builds a stable sales network covering nearly 3,000 terminals across the country with a healthy and caring brand image, forming a healthy underwear lifestyle that affects the industry and women's lives, and has been unanimously trusted and supported by the industry and consumers.

Brand positioning

The brand is positioned as mid-to-high-end healthy underwear, and strives to serve mature women aged 22-50 who care for breast health, and its products cover tight abdominal circumference, bondage corsets and other categories. It is the first in the industry to advocate the scientific and healthy new underwear design concept, and integrates the design concept of healthy body into the ergonomic three-dimensional tailoring, giving the chest a comfortable, breathable and non-oppressive home. At the same time, the brand innovatively selects a variety of materials, so that the underwear has the irreplaceable health care functions of ordinary underwear such as radiation protection and far infrared.

Brand style

The brand product style is mainly positioned as healthy, noble and elegant. In the design and development of products, love and health are fully integrated into products, so that consumers can experience beauty and feel the unique charm of love and health. In September 2013, the brand officially launched the magic body carving, as an extension and supplement of the brand product line, but also to continue the essence of the brand's healthy underwear culture, with healthy, simple, fashionable, comfortable product positioning and leading three-dimensional pressure-free cutting leading technology, has been recognized by the market and the support of many female consumers.

Brand Responsibility

At the same time, the brand has the courage to assume social responsibility while developing and growing, and has successively organized healthy China tours; Ya'an wants to stabilize, and Guangdong is in action; Pink ribbon "A piece of Ade, very healthy", special underwear customization and many other public welfare activities. It has won the honorary titles of "National Quality Inspection Qualified - Quality Trustworthy Product", "Pink Ribbon Caring Enterprise", "Special Public Welfare Award", "Enthusiastic Charity and Immeasurable Merit", "'Pink Ribbon Caring for Women' Special Fund Donation and China Health Underwear Caring Enterprise Lezhu Pink Ribbon Caring for China Public Welfare Project Docking Launching Ceremony" and other honorary titles.

Brand strength

After seven years of rapid development, the brand has achieved great results. In 2011, he officially joined hands with Hong Kong movie star Li Caihua as the brand spokesperson to care for women's health and spread healthy underwear culture. At present, the brand's sales network has covered the whole country, not only has a professional operation team of more than 100 people in the headquarters operation center, but also has 29 provincial agents, more than 200 provincial agent teams, and nearly 3,000 healthy life experience halls, million terminals, stores, counters and other types of terminals. At the same time, the products are also exported to Australia, Japan, South Korea, Malaysia and other countries.

Brand team

The brand has a professional operation team of 300 people, including 120 people in the headquarters brand operation center headquarters team and 200 brand provincial agent teams across the country. This super team provides high-quality and professional services for nearly 3,000 terminal stores and consumers across the country, adhering to the principle of being grateful and caring for things, and creating a unique market service system with high-quality service, professional knowledge and dedicated attitude. It has not only been recognized by consumers, but also highly praised by the industry.

Eddie Business School

In 2013, Aide Business School was formally established, under the leadership of Mr. Du Chengping, Dean of the Business School and Chairman of Fenglian Group, the Business School and professional training institutions joined forces to strengthen and promote the professional knowledge and literacy of the brand's staff in various channels and improve the brand with the spirit of "Let's become geniuses together". We are committed to "building the first landing training system in China's underwear industry", riding the wind and waves in the vast underwear industry and seizing the opportunity.