Aimer Co., Ltd., founded in 1993, is a leader in original underwear brands, with many brands and product lines, specializing in high-quality intimate clothing and its products
Aimer Co., Ltd. (hereinafter referred to as "Aimer") is a brand supplier specializing in high-quality intimate clothing and its products. Headquartered in Chaoyang District, Beijing, it is a national high-tech enterprise with more than 9,000 employees. Founded in 1993, Aimer has become a leading fashion brand in China and is actively exploring overseas markets.
After 22 years of development, Aimer has developed from a single small production factory to a group brand company composed of dozens of subsidiaries and joint ventures, including Aimer International Commerce, Aimer E-commerce, Aimer Hong Kong, Aimer Singapore, Aimer Culture, Honghua Zhijin and Aimer County. Aimer has been committed to fulfilling its corporate social responsibility, actively participating in public welfare and charity, and established the Aimer Public Welfare Foundation registered with the Ministry of Civil Affairs in 2013.
Aimer's brands and product lines include: Aimer, MODELAB, Aimer sports, Aimer Home, Aimer kids, LA CLOVER, AIMER MEN, BODY WILD, imi′s, and Beloved (Shine love), Aimer Family Life Museum, BECHIC Overseas High-end Brand Underwear Buyers Collection Store, and Personalized Underwear Customization Studio. In recent years, Aimer has begun to get involved in cultural undertakings and industries, and has invested in the silk culture brand Huangjin, the real-life version of the Kunqu Opera Experience Hall, and the Aimer Art Museum.
Aimer's product research and development has always adhered to the concept of "science and technology in fashion, culture in fashion, creativity in fashion, environmental protection in fashion". The original design of the product incorporates an understanding of Chinese aesthetics and a re-creation of globally popular elements. Aimer pays attention to the basic research of the industry, and has invested in the establishment of the Aimer Ergonomics Research Institute in Beijing Institute of Fashion Technology, and the Aimer Athletic Clothing Research Center in the Capital Institute of Physical Education to provide professional and scientific support for the design and development of Aimer products.
Aimer has two major production bases, one is located in Suzhou, Jiangsu, which is an environmentally friendly ecological factory integrating underwear manufacturing, technical research, modern logistics, ecological environment construction and other functions; The other is located in Shunyi, Beijing, which is a modern fashion factory integrating high-end manufacturing, technology development, logistics and distribution, and business culture.
In the future, Aimer will always adhere to the corporate mission of "creating beauty and delivering love", and strive to create an international high-end brand image that integrates oriental aesthetics and international popularity. Aimer's business goal is to become an international famous brand and a century-old enterprise.
Brands:
LA CLOVER LANKAVIN:Born in 2004, she is the dream of the Aimer Group. She's luxurious, she's sexy, she's different; Her unique design, exquisite craftsmanship, high-quality fabrics, and compatible fits make it a close-fitting work of art. She is committed to the perfect fusion of Italian style and oriental aesthetics, expressing the mystery of successful women.
AIMER MEN:Aimer Group's high-end men's underwear brand was born in 2005. Mr. Aimer is committed to providing comfortable, fashionable and high-quality underwear for urban elite men. Mr. Aimer adheres to the design concept of quality and taste, pursues the integration of technology and fashion, and the unity of classic and creativity.
Aimer Kids：Founded in 2009, it is a children's underwear brand under Aimer Group, which provides professional, pure and comfortable underwear and home wear for children aged 0-16. The pursuit of pure and natural style, natural and environmentally friendly materials, fashionable and interesting design, safe and meticulous craftsmanship.
BECHIC：Aimer Group's high-end fashion underwear club brings together more than 10 international top underwear, swimwear, home wear and other brands from France and Italy.
Shine love:Born in 2010, Aimer Group's exclusive network brand is a wireless extension of the corporate mission of "creating beauty and delivering love". Love, spread the concept of positive underwear and clothing, and quickly provide charming, sexy, romantic underwear and fashion clothing.
Protweed:Born in Japan in 1998, in 2011, Japan Gun is Co., Ltd. and Aimer Group joined forces to establish Beijing Aimer County Clothing Co., Ltd., which was successfully introduced into the Chinese market. Through the "natural environmental protection, science and technology, fashion, value-for-money" products are accurately positioned for urban men, providing high-quality and comfortable intimate products for urban men, and leading the current new trend of men's underwear.
Huang Jin:Founded in 1999, it is committed to using the finest classic materials and the most exquisite traditional craftsmanship to create products with excellent quality and artistic value. It originates from the inheritance and innovation of Chinese excellent culture, and forms a brand value with original patterns as the core. It is the interpreter, advocate and disseminator of the elegant oriental lifestyle.
Nature's Gift:Aimer Group's first natural skin care brand, is the largest skin care product research and development organization in New Zealand, specifically for Asian skin type research and development, the selection of New Zealand's unique natural raw materials, and strive to bring consumers a comfortable, pleasant skin experience and a new natural feeling. "Nature's Gift – Newgef!"
