Shirleyofhollywood香俐

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Shirleyofhollywood brand introduction

Shirleyofhollywood香俐logo

Shanghai Tonggou Trading Co., Ltd., Shirleyofhollywood, one of the top ten brands of erotic underwear, originated in the United States in 1948, the world's top sexy underwear brand, focusing on the international well-known brand of sexy fashion underwear, and a supplier of many films, TV series and musicians' special clothing

Shanghai Tonggou Trading Co., Ltd. is a branch of National Corset Supply House in China. He is mainly responsible for the sales and production of its products in the Chinese market.

"Nahin Vest" (founded in 1948 by Herman Schlobohm, the founder of the National Corset Supply House) has many different brands, and each brand focuses on different target groups in the lingerie market. The most representative brand is Shirley of Hollywood. The Shirley of Hollywood brand is world-renowned and currently has stores in 25 countries, including France, Spain, Italy, Japan, Germany, the United Kingdom, Russia and Australia. Shirley also has dealerships on more than 100 electronic websites and has partnerships with more than 100 direct selling companies in the United States, as well as a variety of boutiques and specialty stores. To date, Shirley products have more than 3,000 sales outlets around the world, and this number is growing every day.

For nearly 70 years, Shirley has been managed by four generations of the Schlobohm family. Due to its long-standing association with Hollywood, it has been providing specialized costumes for many films, TV series, and musicians. Shirley's products are also the garments of the famous "Playboy Extravaganza".

In the course of its development, Nahin Vest has also designed and manufactured lingerie for many American brands and department stores, including Playboy, Hollywood's Fryderick, Penny, Neiman Markus and Saks Fifth Avenue. In a way, the Shirley company is a major and important enabler of the American sex trend.

As the trendsetter of Hollywood-style icons, we have an experienced team of professionals, including four lead designers, three designers, and a dedicated prototyping department. All innovative designs are done in Southern California. Every year we launch more than 800 to 1,000 new products, owning and producing the following brands, "SHIRLEY OF HOLLYWOOD", "MARILYN MONROE BY SHIRLEY OF HOLLYWOOD", "INTIMATE ATTITUDES", "HOT LINGERIE", "HOT STOCKINGS", "GYZ", "100% BABE" AND " SHIRLEY COSTUMES。 The "Hollywood Woodstar" brand is exclusively available for the Chinese market.

With Shirley of Hollywood's mature operations, our business has achieved consistent growth in all of these countries and regions, so we have made China a key target for our market expansion. Roy Schlobohm, Chairman of the Board of Directors, is convinced that the potential of the huge Chinese market will give a significant impetus to the expansion of the entire company.


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