Guangdong Kaidi Garment Co., Ltd., the new family FAMILLE, a French fashion and romantic style of home wear brand, set research and development, design, manufacturing, sales in one of the large-scale modern clothing enterprises
La Nouvelle Famille, founded in 1865, its founder Joey, is a famous French court dress designer, his dress is noble and elegant, full of romance, favored by the aristocracy. One day, Anna, daughter of the Count of Le Novenoue, approached him and asked him to design something that would fit into the house, with the elegance of a gown without the constraints of a gown. According to Anna's idea, Joey combined the advantages of the dress to design several clothes with a dress style, but more comfortable. Anna was very satisfied, and then made some custom for her parents and family, Joey wrote the name of the Le Novenoue family, and some princes and nobles saw it and looked for the brand's clothing, so Joey named this clothing La Nouvelle Famille, which was suitable for wearing in the court and became popular among the nobility of the palace and has been passed down to this day.
In the 80s of the 20th century, La Nouvelle Famille officially opened the veil of mystery and began to be crazy among the ordinary French people, in order to meet the needs of customers, La Nouvelle Famille continued to launch a series of life matching products, from women's underwear to kitchen dresses, from towels to slippers, La Nouvelle Famille designed the most beautiful, the most romantic products always attract people's attention, it has been romantic since the day it was born , elegant, warm endorsement.
In 2002, Mr. Ma Bin, the founder of Kaidi Group and a famous fashion designer, brought Le Nenenoue Famile to China and set the Chinese name "Xinshi Family", he inherited the romantic and elegant style of [Xinshi Family] and designed French lifestyle clothes that are more suitable for oriental women. Since entering the Chinese market in 2002, it has set off a trend of Chinese French lifestyle wear. The company's fashionable design style and terminal sales model full of French life atmosphere have enabled [Xinshi Family] to grow at a rate of 50% per year in the Chinese market, reaching an unforgettable sales record, and has set a record of 4 million sales per store! The beautiful and romantic [Xinshi Family] integrates the elegance and freshness of oriental women, bringing a French fashion trend to modern Chinese families, and once again proving its perfect taste.
With a new life concept, the Xinshi family is committed to creating a "3H life" and leading the fashion trend with three parts: Home (comfort and warmth), Health (technology, health) and Holiday (fashion and leisure).
Filled with love and enthusiasm for every detail of the product, elegance and fashion are in the same vein as the innovative spirit. Minimalist design, exquisite details; Bring a touch of luxury and romance to your life, and make you fall in love with the days at home; Having a healthy smart wear, pursuing a combination of work and rest, and a healthy attitude towards life is a realm where you love yourself and the world; A kind of fast fashion, slow life, bring your family, bring beauty, come to a trip to go, enjoy the freedom of the holiday, the new family is a brand with feelings, it provides people with not only fashionable and exquisite products, but also a way of life.
