CERESIT

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80
Popularity index
17467

CERESIT brand introduction

CERESITlogo

Founded in 1905, under the German Henkel Group, the star products of adhesives required for construction projects, the main products are tile pasting systems/waterproofing systems and external wall insulation and thermal insulation systems

Large-scale construction projects are complex and require specific products. Henkel offers solutions based on consistent quality and long-term experience. Celit's product line includes: tile adhesive systems, waterproofing systems, and exterior thermal insulation systems.

With the growing market in the construction sector, Celit has been recognized as a leading brand in the industry. Henkel's goal is to be a trusted partner for professionals. Henkel focuses on innovation, quality, technical know-how, and sustainability.

1905 The company Bitumenwerke is founded in Datteln. The patented product produced by the plant is an asphalt emulsion for waterproofing cellars, which gradually became the basis of an internationally successful brand: Celit.

1907 Moved to Unna and the company name is changed to Wunnersche Bitumenwerke.

1908 Celit's invention - a sealant without asphalt additives for the production of waterproof cement mortar.

1910 Brussels World's Fair – A global brand breakthrough

1911 Subsidiaries are established in Chicago, London, Vienna, Paris and Warsaw.

1946 Restructuring of domestic and overseas businesses

In 1961 the company changed its name to Ceresit-Werke - and the product range was expanded to include paints and mortars.

1980 Changed name to Ceresit – brand image promotion, e.g. intensive advertising.

1986 The new owner, Henkel KGaA, sets a strategic plan for further development.

1990 Foundation of Henkel Bautechnik with the Celit and Proper brands, which represent construction chemicals from Henkel KGaA.

1992 The sales line is separated, and the professional brand for professionals, and the DIY brand Ceresit Haus Bau for DIY stores.

1993 Launched in Germany an innovative technology, self-adhesive waterproofing membrane that can be applied in all weather conditions. (BT 21 Dichtbahn“Allwetter”)

1997 Celit becomes one of the most important brands in the field of construction chemicals and has built a strong brand image through continuous innovation and continuous targeting of professional builders and tile laying craftsmen.

2001 Launch of CM 18 EasyFlex, a revolutionary new generation of tile adhesives in Germany.

2002 Ceresit CM 18 EasyFlex wins the BUDMA Gold Medal. In March of this year, the Russian company Henkel Bautechnik was founded.

2003 In Kolomna, 100 km southeast of Moscow, a new Celit plant is built.

2004 Launched a new Celite packaging image. The second Ukrainian plant began operations in Balaklea.

2005 Celit celebrated its 100th anniversary.

Henkel offers strong brands and technologies in its three strategic business areas: Home Care, Personal Care and Adhesive Technologies.

Henkel is headquartered in Düsseldorf, Germany. Henkel employs around 48,000 people worldwide. Of all the companies headquartered in Germany, Henkel is one of the most international multinational groups in the global market.

公司的历史开始于一个爱好科学的28岁商人 – 弗里兹•汉高。1876年9月26日,他和两个合伙人在亚琛成立了一家名为Henkel & Cie的公司,开始销售他的第一个产品 – 基于硅酸盐的通用洗涤剂。此后的130多年间,这个Germany的企业家家族和数以千计的员工把汉高建设成为业务遍布全球的跨国公司。

Henkel's three strategic business areas are:

Laundry & Home Care: At Henkel, the Laundry & Home Care business has always been at a very important location: Henkel's success stems from a product in this business area. For consumers in more than 40 countries, the Henkel brand is an integral part of everyday life. Henkel's laundry and home care business is the world's leading industry. Henkel handles laundry care and household cleaning products.

化妆品/美容用品:汉高的化妆品/美容用品部是全球范围内同类部门中规模最大的之一,其品牌产品的业务始终保持扩张。汉高公司的美容用品面向全世界150多个国家。在所有国际市场分支中居领先地位。施华蔻及汉高(Schwarzkopf & Henkel)包括在染发剂、美发护发及定性、化妆品、皮肤护理、口腔卫生和清馨剂等领域的品牌产品。施华蔻专业(Schwarzkopf Professional)是全世界四大顶尖美发产品供应商之一。

Adhesive technology: Henkel is a global market leader in adhesives, sealants and surface treatments for residential, artisan and industrial applications. Henkel has a long history of a well-balanced portfolio of global, regional and local brands. In the civil, artisan and industrial business sectors, Henkel offers a wide range of applications to meet different needs. On June 22, 1923, the first adhesives from Henkel were produced at the plant in Düsseldorf, Germany. This historic milestone marks the beginning of Henkel's adhesives business area. Today, Henkel adhesives are a leading position in the global market.


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