Shanghai Oudifen Underwear Boutique Co., Ltd., founded in 1980 in Taiwan, is a veteran high-end underwear brand, proposing a new concept of underwear and creating an underwear cultural festival, which is well-known in the international market for its avant-garde design style, and was incorporated into the city beauty in 2015
Founded in 1993, the Ordifen brand adheres to the core values of "responsibility, innovation, quality, and win-win", with the mission of "creating a healthy and beautiful elegant life for customers", and creating "comfortable French light luxury underwear"; The brand products are comfortable and healthy, and the brand image is modern French style, simple and elegant, exquisite and elegant. In March 2015, the Oudifen brand officially became a subsidiary of Urban Beauty (China) Holdings Co., Ltd., which includes the French high-end brand "Ilsée", the men's wear brand "ordifen-man", the adjustment brand "Jujiao", and the comfortable and healthy brand "Shufu".
Over the past 23 years, the Oudifen brand has continued to develop high-quality health patent bras, serving consumers with higher-quality products, and opening up new highlights for the underwear industry, such as Chinese red, underwear wear, underwire patent, hydration bag patent, etc.; In 1998, Oudifen pioneered the research and development of "China Red" series of underwear with the concept of fashion and innovation, leading the trend of red underwear in the entire underwear industry; In 2000, the self-developed hydration patent bra obtained the patent certificate issued by the State Intellectual Property Office.
Fashion taste highlights the connotation of the brand, cultural charm leads the fashion trend, and the trend of underwear is issued twice a year; Join hands with China International Fashion Week to create the top underwear design competition in China "Oudifen Cup China Underwear Design Competition", and establish Oudifen underwear design talent base; Created the Oudifen Underwear Cultural Festival, and launched a large-scale multimedia stage play "Looking for Clothes" to explore the local fashion power of national culture; Launched the "995 Jiujiu Breast Breast" breast health public welfare activity, joined hands with Xinyi Love Fund (a large-scale public welfare activity of China's breast cancer health care project), signed and released the "China Breast Cancer Health Care Project Proposal", and took the lead in joining the "Buy One Donate" activity to care for women's health!
The new Oudifen will bring a new concept to give female consumers more health care and more fashion-forward products.
