It is an early professional brand engaged in the development of children's age-specific early education machines, children's MP3 and children's reading machines

According to the growth needs of Chinese 0-6 years old babies, help mothers sing nursery rhymes to babies to tell stories, stimulate the baby's imagination, let the baby feel the deeper meaning of the story, develop communication, cognition, physical fitness in the game, and promote all-round development.

Developed by the Psychology Popularization Committee of the Chinese Psychological Society, Xiaobu Ding has obtained the 3C certification enforced by the state, and has been chosen by 780,000 parents and parents, and its official website has tens of thousands of tracks in 26 special columns, and mothers can download the resources they need according to the baby's age or education direction.

The company, formerly known as Beijing Wangpei Technology Co., Ltd. (now known as Beijing Branch of Zhejiang Company), was established in May 2009 with a registered capital of 1 million yuan, mainly engaged in early education products and related toys for children aged 0-6 years old with the brand of Xiaobu Ding. On December 26, 2011, Zhejiang Xiaobudding Animation Culture Co., Ltd. was established, with a registered capital of 10 million yuan and a registered trademark of "Wangpeida", and its business was based on the original, adding children's children's clothing, children's tableware, and children's toys, which became the company's four basic industries together with children's MP3, and complemented each other with the animation industry of the later company, becoming a set of interrelated industrial models.