Tianzhang Group, a well-known trademark in Guangdong Province, a well-known brand in the domestic office and commercial information paper industry, and its printing paper is more famous in the industry
Guangdong Tianzhang Paper Products Group was established in 2011, and its predecessor was Guangdong Tianzhang Information Paper Products Co., Ltd., which was founded in 1996.Tianzhang Paper Products Group is a diversified group enterprise that takes business model building as its core competitiveness, takes the modern marketing and distribution network and more than 20,000 end customer resources in more than 40 large and medium-sized cities across the country as its core competitive advantage, takes the commercial distribution concept as the guide, and takes the vision of the leading enterprise of the large office O2O supply chain.
Tianzhang Paper Group (TPG) is positioned as the brand owner of Tianzhang Paper, responsible for coordinating the overall operation and supply chain management of Tianzhang Paper brand, carrying out marketing and supply chain management around customer value, promoting the value-added and C-ization of Tianzhang brand, and finally becoming the owner and manager of Tianzhang brand. It has two subsidiaries: Guangdong Tianzhang Marketing Company (TMK) and Guangdong Tianzhang Information Paper Company (TIP).
TMK in Tianzhang Paper Group is positioned as a brand operator of Tianzhang Paper Products, which is mainly responsible for supply chain management, brand marketing and channel management, and has jurisdiction over the Paper Supply Chain Management Division and Express Business Division.Using the original offline foundation and the construction of Lehuo Commune, we will strengthen the in-depth development of offline markets in the central and western regions and the third and fourth tier markets, create an industry ecosystem, and extend the life cycle of offline channel brands while obtaining brand value;Increase investment in category expansion, expand product varieties, and continuously cultivate product manager talents;Strengthen the research on user needs, promote the continuous development of direct interaction, and comprehensively enhance brand value and market competitiveness.
With the gradual development of Tianzhang's brand, TMK will gradually break away from its dependence on supply chain resources and channel resources, and continue to develop and innovate in brand marketing program planning, new product development, omni-channel resource management, customer resource development and utilization, etc., and become a user-centered brand operator. The supply chain management function was gradually transferred to the TIP subsidiary.
TIP in Tianzhang Paper Group is positioned as a production service provider of Tianzhang paper products, focusing on the implementation of TMK's procurement and production plan, and doing a good job in the production of Tianzhang paper products. It has jurisdiction over Zhuhai factory, Hebi factory (Linyi factory) and southwest printing factory.
From the perspective of the whole process of supply chain management (see annex), TIP starts from the paper production service provider, promotes the insourcing, joint venture, outsourcing and other work in the production process, completes the transformation and upgrading of the company's existing factories, and cultivates supply chain management talents. Gradually transform into a production supply chain service provider based on procurement execution, order processing, production supervision and other functions. In the process of gradually realizing the brand C, TMK improved the organizational structure and talent cultivation, and finally became the supply chain manager of the paper industry.
