HERO

Overall scoring
80
Popularity index
16205

Hero HERO brand introduction

HEROlogo

Founded in 1993, it is famous for its pens and inks, and is an enterprise specializing in the production and sales of modern office stationery/office machinery and facilities

Shanghai Hero (Group) Co., Ltd. is one of the well-known enterprise groups in China that produces and operates cultural and office supplies, with a registered capital of 167.44 million yuan, and is a wholly state-owned enterprise affiliated to the People's Government of Putuo District. There are 10 subordinate investment enterprises of Hero Group, including holding subsidiaries such as: Shanghai Hero Golden Pen Factory Co., Ltd., Shanghai Fine Stationery Co., Ltd., Shanghai Pen Industry Research Institute, Shanghai Haiwen Property Management Co., Ltd., Shanghai Hero Light Industrial Products Import and Export Co., Ltd., Shanghai Guiguan Stationery Co., Ltd., Shanghai Haiwen Real Estate Co., Ltd., Shanghai Hero Group Stationery Sales Co., Ltd., Shanghai Aiyi Stationery Co., Ltd.; The shareholding subsidiaries are: Shanghai Platinum Pen Co., Ltd. The main business involves three major industries: cultural office supplies, fine chemical products and commercial leasing services.

Hero Group has more than 100 trademarks such as "Hero", "Doctor", "Great Wall" and "Aiyi", and its subsidiaries Shanghai Hero Golden Pen Factory Co., Ltd. and Shanghai Fine Stationery Co., Ltd. are the birthplaces of China's fountain pen and China's chemical ink industry. After the unremitting efforts of several generations of heroes, the "Hero" brand fountain pen has become a famous brand product in China (2007), and the "Hero" trademark has become a well-known trademark in China (1995); "Hero" brand fountain pen (1995 to present) and "Hero" brand ink (1996 to present) have been rated as Shanghai famous brand products, "Hero" fountain pen trademark (1997 to present) and "Hero" ink trademark (1998 to present) have been recognized as Shanghai famous trademarks. The production and sales volume are among the best in China, and are exported to more than 20 countries in the United States, Europe, Africa and Asia.

In particular, the "Hero" brand fountain pen is not only favored by consumers, but also has become the designated commemorative pen for the national and local party congresses, the people's congress and the CPPCC meeting, the gift of the party and state leaders, and the pen for signing important documents at important historical moments such as the Shanghai Cooperation Organization, the return of Hong Kong, the return of Macao, China's accession to the WTO, and the APEC meeting. In 2010, Hero Golden Pen Factory became a licensed production and operation enterprise of Shanghai World Expo, and the commemorative products of Hero World Expo won the 2010 Shanghai World Expo Global Chinese Design Award and Quality Award. The golden autumn of 2014 once again became the golden pen for the signing of the leaders of the APEC meeting. At the 2017 Belt and Road Forum for International Cooperation, we once again saw the scene of leaders and guests from various countries holding heroic pens.

During the "Twelfth Five-Year Plan" period, Hero Group will further strengthen and refine the "Hero" national brand with independent intellectual property rights through the implementation of the "Hero" brand development strategy in accordance with the requirements of "innovation-driven, transformational development", and practice the enterprise spirit of "innovation, first-class, integrity and harmony", so as to make the "Hero" brand become the leading "famous brand" in the field of cultural and office supplies in China; Hero products have become "famous products" made in China; Hero Group has become a "famous enterprise" that contributes to the society and is harmonious and enterprising.


This brand introduction page is provided with graphic information PP1005692 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer

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