Founded in 1993, it is a well-known brand in the post-press equipment industry, mainly promoting automatic cutting line/automatic die-cutting/hot stamping and other post-press equipment, integrating development, design, production, sales and service
China • Guowang Machinery Group is one of the leading production suppliers in China's post-press equipment industry. Founded in 1993, the company is a Sino-German joint venture integrating development, design, production, sales and service.
Guowang is a pioneer of China's postpress equipment
As a leader in the post-press machinery industry, Guowang Group considers how to create higher quality products for you. Decades of production experience have ensured the decisive leading edge of Guowang Group, and it is the best choice for experienced partners for efficient post-press.
Joining joint venture in Wallenberg, Germany
In 2013, Guowang and the German BAUMANN Group established a joint venture Wallenberg Guowang (Shanghai) Machinery Co., Ltd. Talking about the reason for the cooperation, Chairman Lin Guoping pointed out that Wallenberg has a long reputation in the field of cutting in Europe, but the marketing in the Chinese market is still blank, while Guowang has a high brand awareness in China, and the market and channels are relatively perfect. Through the cooperation with Wallenberg, Guowang has not only successfully entered the high-end after-press market, but also walked in the industry in terms of service work for high-end customers. "We are very confident that through Wallenberg's brand, management and technical advantages, we can serve high-end customers at home and abroad at moderate prices. At the same time, Guowang's own brand will continue to focus on the high-end customer market at home and abroad. The company plans to achieve full coverage of the market through a dual-brand strategy. Lin Guoping emphasized.
In addition, at the level of development of high-end market customers, Guowang is not ambiguous at all. This can be seen from Guowang's active going abroad and constantly entering overseas markets. At present, Guowang is focusing on the expansion of overseas markets in Europe and the United States. In this regard, Lin Guoping explained: "Compared with the Southeast Asian market, which attaches more importance to price, the product positioning of European and American countries is higher, which can reflect the value and space of the product. "Many domestic post-press brands dare not position themselves as high-end, which is a manifestation of a lack of self-confidence." Lin Guoping added, "Of course, on another level, if the quality of the product is not recognized by the European and American markets, and you forcibly sell it to others, your own losses may be more serious." The threshold of the European and American markets is very high, and the safety of many products is not up to standard, so there is no way to enter this market. Even if they just give these products to European and American companies for free, they may still think that the shipping cost is high. In 2007, Guowang officially entered the European and American markets. In less than 7 years, its share of the European and American markets has been able to reach about 20%, which is quite impressive.
"After decades of hard work, the brand of Guowang Achievement is there, and many customers can accept this. Nowadays, companies like to fight price, which will inevitably reduce the quality of products, otherwise they will lose money, but we are not afraid. Lin Guoping is full of confidence. Now, with the help of the German Wallenberg brand, Guowang is more confident.
OEM of Komori Corporation of Japan
In 2014, China Guowang Group cooperated with KOMORI Komori of Japan to form a strategic partnership. As one of the world's leading printing press manufacturers, KOMORI has chosen to join hands with Guowang Group among many post-press equipment manufacturers, and the Guowang brand has gone to a farther and broader stage to better interpret the superiority of the high quality of Guowang products.
