Kenwood Electronic Trading (Shanghai) Co., Ltd., founded in Japan in 1946, is a global enterprise focusing on audio/automotive electronics/wireless systems and other fields with a high reputation for its sound quality and technology

KENWOOD is the world's leading audio brand, exploring the moving future and creating a better life is the new long-term plan of KENWOOD, which means that its very user-friendly product design concept. At the same time, its original three concepts: quality pursuit, positive innovation, and keen vision, have evolved into five core values, namely one step ahead, just right, new experience, quality and performance, and mutual trust and confidence.

These five core values cover KENWOOD's corporate goals and future strategies: one step ahead means to be ahead of the industry with enterprising thinking and the courage to innovate; Just-in-time means that the services it provides are fully aligned with the needs and values of its customers; New experience means that in work and life, we are constantly looking for new surprises; Quality and performance indicate that for KENWOOD's products and daily work, it is required to achieve the state of perfection; Mutual trust and confidence refers to building a relationship of mutual trust with customers and being confident in your own brand.

Based on these five core values, Kenwood is striving to enable consumers to fully enjoy high-quality music and enjoy the beautiful life brought by music. "Listen for the Future" is the new brand logo of KENWOOD, and President of KENWOOD said that KENWOOD is expanding the world of music in its unique way, listening to the voices of consumers, grasping the pulse of the times, and working with consumers to create a better future, inspire inspiration, and share the infinite joy that comes from it.