Beijing Yicheng Tianxia Technology Co., Ltd., a CCTV game channel, is a comprehensive enterprise integrating mobile game business, web game business, client game business and various game businesses
Beijing Yicheng Tianxia Technology Co., Ltd. is a wholly-owned subsidiary of CCTV and an authorized operator of CCTV's mobile TV integrated broadcast control license and content service license; It is the channel export of CCTV's massive high-quality copyright content to mobile terminals, and is the only business export of mobile TV, mobile phone reading, mobile music, mobile animation, games and other businesses with operators in CCTV and its affiliates, and is responsible for the operation and construction of related businesses. Among them, its main business segment - mobile TV, plays an important role in CCTV's "one cloud, multi-screen, global communication" system, and IP TV (fall in love with TV media) and Internet TV (Future TV Co., Ltd.) go hand in hand, three-legged, coordinated development, and jointly build a multi-terminal communication pattern from different fields. With the approval of the State Administration of Radio, Film and Television, the call sign of CCTV's mobile TV content service license is "CCTV mobile TV", and the call sign of the integrated broadcast control license is "China Mobile Video".
Gaming business
The game center is a department authorized by CCTV International Network Co., Ltd. to carry out game-related businesses such as game operation, game development, game promotion, adaptation of platform content and TV columns, and joint production into game products. The company is committed to building a multi-terminal interactive game entertainment platform with high-quality brands and content, and effectively realizing the mutual transformation between TV audiences and Internet users. It has become the company's business goal to provide more abundant interactive entertainment forms for CCTV and CNTV, so that the brand and content of CCTV and CNTV are more sticky, and the audience is wider and younger. The current business mainly includes mobile game business, web game business, client game business and derivative business models and forms of various game businesses.
As a key business at present, the mobile game business has carried out in-depth cooperation with operators and extensive cooperation with other game companies in R&D, operation, product introduction and other aspects in combination with the marketization characteristics of games. Browser games and client games make full use of CNTV's brand advantages and wide coverage to carry out operation, cooperative development and dissemination. Finally, a multi-terminal cross-platform business development model of mobile, PC and TV will be formed. Through the R&D and operation of game products, it realizes the integration of Taiwan and the network, three-dimensional communication, and combines the characteristics of traditional media and new media to launch innovative game products and develop game peripheral industries, which has a unique position and value in the game industry ecosystem.
