A pan-entertainment live broadcast platform covering games/entertainment/outdoor and other fields, in September 2016, the company acquired handprint live broadcast to complete the ecological upgrade
National Live is a comprehensive live broadcast platform covering games, entertainment, outdoor and other fields.
Since the launch of the platform at the end of 2015, it has continuously expanded its fields, from simple live broadcasts of various popular games to diversified live broadcasts such as national star shows, live broadcasts of e-sports events, celebrity interviews and outdoor live broadcasts, and has gathered a large number of heavyweight anchors in a short period of time. He has successively signed well-known anchors such as Xiaozhi, Xiaomo, Ah Yi, Dishi, Batu, Teacher Xu, and the director.
In September 2016, after the completion of the ecological upgrade of the platform's content anchor team, the national live broadcast received a round of financing. Then, with the brand positioning of "being a live broadcast that young people love to watch", the brand image was comprehensively upgraded from multiple dimensions such as anchor professionalism, content enrichment, and platform commercialization, and in January 2017, the APP version 3.0 was launched, becoming the first live broadcast platform in the industry to complete the dual ecological integration of horizontal and vertical screens.
In November 2016, the National Live broadcast won the "2016 Global Mobile Internet CEO Summit" as the most popular live broadcast platform of the year, and in January 2017, the national live broadcast won the "2016 China Game Billboard" as the annual cutting-edge e-sports live broadcast platform.
In 2017, the national live broadcast will also carry out a comprehensive strategic upgrade from multiple dimensions such as content sector layout, revenue, and ecological model.
After more than a year of development, the platform's live broadcast content has developed in categories other than games: shows, outdoor and other mature content, and continues to increase the layout in the fields of two-dimensional, automobile, pan-entertainment, and positive energy.
With the gradual maturity of the live broadcast industry, users' demand for platform content professionalism continues to increase, in addition to the UGC content output by the anchor, the national live broadcast has also continued to expand the creation of PGC content, deep cultivation of exquisite content, "the king of the whole stomach", "the death of the live broadcast room", "the whole people's big state", "speak good Chinese", "50 has arrived", "the national live broadcast of the super tube to check" and a large number of PGC live broadcast content will be broadcast online in 2017, to create the platform's own strong IP live content, to achieve the precipitation of platform fans, Increase the stickiness of fans to the platform.
In addition, the national live broadcast also continues to deepen the positive energy live broadcast content, combining the anchor, live broadcast content, barrage atmosphere, etc. to create a good positive energy platform tone, and generate a positive appeal to the platform fans through the anchor and content, creating a positive energy live broadcast territory, allowing more people to realize themselves in the national live broadcast, and finally correcting the "prejudice" of all walks of life towards the live broadcast.
In terms of mode, the national live broadcast has created a live broadcast ecological industry chain and improved the integration of resources. In May 2016, National Live joined hands with Qunar, Disney, Maya Water Park, etc., to create a live broadcast marketing model, providing one-stop services from fan effect, to the best content promotion, to travel strategies to e-commerce sales. In addition to the live tour experience, the live broadcast page also embeds the ticket purchase function, and users can use the cow coins of the national live broadcast to directly purchase tickets while watching the live broadcast, breaking through the barriers of the "live broadcast" mode for the first time, realizing the diversified existence methods between the platform, anchors, partners, and viewers in the live broadcast ecosystem, and successfully crossing the pure "media" attribute of the live broadcast platform. In addition, National Live has also created a multi-field cooperation model including live broadcast technology, live broadcast e-commerce, live broadcast FMCG, live broadcast star brand, live broadcast movie, live broadcast game, etc., and has close cooperative relations with Xiaomi, Budweiser, Nutrition Express, Marbury brand sneakers, etc.
Live broadcast for all people, do the live broadcast that young people love to watch.
