Renren

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Renren brand introduction

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Formerly known as the school intranet, it is a well-known real-name SNS network platform in China, which meets the communication needs of all kinds of users for social, information, entertainment and other aspects through everyone's real interpersonal relationships

Founded in 2005, Renren is a leading real-name SNS network platform in China. Through everyone's real interpersonal relationships, we can meet the communication needs of all kinds of users for social, information, entertainment and other aspects.

On August 4, 2009, the famous school intranet was renamed Renren.com, so that everyone in the community could come here, thus stepping out of the scope of the campus. Renren provides services for the entire Chinese Internet users SNS social networking site, provides an interactive communication platform for people with different identities, improves the efficiency of communication between users, and provides functions such as publishing logs, saving albums, music videos and other internal and external resources, and builds a functionally rich and efficient user communication and interaction platform.

In July 2013, Renren Happy Farm went offline, this small game of stealing vegetables, which was popular all over the country in 2009 and had hundreds of millions of users at its peak.

In November 2013, after several days of silence, Chen Yizhou "clarified the rumors" through an internal email. Chen Yizhou admitted that Renren's performance in recent quarters has not been satisfactory, and it needs to be reflected on the control and priority judgment of the project, and said that Renren Games must slow down the pace of expansion, but the ultimate goal is to strive for independent listing.

One of the most important features of Renren when it was first established was to restrict the registration of users with specific university IP addresses or university email addresses, so as to ensure that the vast majority of registered users are college students. After registration, users can paste their own photos, write logs, sign messages, etc. The website encourages college students to register with their real names and upload real photos, so that college students can experience the fun of real life on the Internet. However, in the later stage of development, this model has not adapted to the development and network environment of Renren, and Renren has made a transformation.

Renren has developed into an SNS social networking site that provides services for Internet users throughout China, providing a comprehensive interactive communication platform for people with different identities, greatly improving the communication efficiency between users and reducing the cost of communication between users.


This brand introduction page is provided with graphic information PP1005099 Collation compilation uploaded, last updated: 2025-05-05  Information error correction  disclaimer