Electronic Arts, founded in 1982 in the United States, is a world-renowned interactive entertainment software company, developing and selling various interactive software for video games/personal computers/mobile phones and the Internet
ElectronicArts (NASDAQ: ERTS, hereinafter referred to as EA), headquartered in Redwood City, California, USA, is a world-renowned interactive entertainment software company. Since its establishment in 1982, the company has developed, published and sold a wide range of interactive software for video games, personal computers, mobile phones and the Internet worldwide. EA's fiscal year 2008 reported net revenues of $3.67 billion and sold more than one million units of each of its 27 products.
EA's product platforms include PC, PlayStation 123, Xbox, Xbox360, Nintendo Wii, GameCube, GameBoyAdvance, and more.
EA is listed on the NASDAQ in the United States, with operations in 26 countries and more than 7,100 employees worldwide.
EA's classic games that have taken the world by storm include EASports' FIFASoccer, NBALive, EA's The Sims,Need for Speedetc. EA's combination of multiple media technologies, combined with the creations of novelists, film directors and musicians, has enabled EA's products to continue to lead the era of interactive entertainment. The company has the famous EASports, POGO, TheSims, Maxis, the British Bullfrog Company, Sweden's DIC, which produced the famous "Battlefield" series, Origin, which specializes in flight simulation games, Jane's Company, which specializes in war simulation games, and Westwood, which pioneered real-time strategy games (now dissolved and reorganized as EALA Los Angeles Division (EALA)).
Command & Conquer: Red Alert is a role-playing single-player game developed by Westwood and EA and published by Electronic Arts. Its sequels are Red Alert 2 and Red Alert 3.
EA's brands:
· EAGames: Led by President Frank Gibeau, the brand includes games such as Need for Speed, Medal of Honor, Spore, Battlefield, Violent Racing, Command & Conquer, and The Simpsons. At the same time, games from other EA partners will also be released under the name EAGames.
· EASports: Remaining the strongest brand in the interactive entertainment industry, EASports will be responsible for EA's long-established flagship franchises, including the NFL, NBALive, FIFA, Tiger Woods' Golf Tour, NHL and Unston Racing. EA Executive Vice President Joel Linzner will be at the helm of EASports for the time being until a new president of EASports is announced.
· EACasualEntertainment: Directed by Kathy Vrabeck. The team will focus on developing more accessible games for home users as well as new users. They hold the rights to develop games like Harry Potter and Boogie Dance. In addition, EAMoblie, the wireless entertainment division, and Pogo.com, the online gaming division, are also part of EA's daily entertainment.
· TheSims: NancySmith will be at the helm of The Sims as a standalone brand, and her team will be a brand new team with upcoming releases including The Sims for the Wii and NDS, SimCity: Society, and The Sims: Wandering Stories.
