China's leading dating platform, users provide a full range of online dating services, in 2015 Baihe.com and Jiayuan merged
Jiayuan, China's leading dating platform, was founded in Shanghai, China on October 8, 2003. Since its establishment, Jiayuan has been committed to providing users with a full range of online dating services. In 2007, it began to explore the user-side charging model, and achieved profitability in 2008. On May 11, 2011, Jiayuan landed on the NASDAQ stock market in the United States, becoming the first listed online dating platform in China. Jiayuan continues to be a leader in the industry, accounting for 76% of the user's browsing time share of online dating and 26.7% of the market share. As of July 2016, the total number of registered users exceeded 170 million.
Since 2013, Jiayuan has vigorously promoted the transfer of the company's main business from PC to mobile, and carried out a multi-brand strategic layout on the mobile side, successively launched mobile products such as courtship network and dating, and accelerated the layout of mobile terminal in 2014. From 2016 to 2017, Jiayuan mobile terminal successively launched products such as Momo A, Jiayuan Live Broadcast, etc., to give users a better interactive experience. Jiayuan mobile client has long been a best-selling pioneer in the social category of the App Store, with more than 5 million monthly active users, maintaining a leading position in the industry.
While covering PC and mobile terminals, Jiayuan's one-to-one matchmaker business has also maintained a steady improvement. As of April 2017, the one-to-one matchmaker business has covered 107 offline physical stores in 71 major cities across the country, in addition to the one-to-one matchmaker business, Jiayuan also launched the matchmaker broker business in July 2015, as of April 2017, the number of matchmaker brokers has exceeded 15,000 people. As a pioneer and excellent representative of China's Internet dating industry, Wu Linguang, CEO of Jiayuan, was invited to participate in the 2015 Wuzhen World Internet Conference and said: "The 'Internet' advocated by the country in the past two years is a common trend of the global Internet, especially the sharing economy is the future development trend. ”
"Let's Date" is another expansion and innovation of Jiayuan's offline business after the matchmaker's one-on-one. The traditional blind date model is too formalized and the blind date efficiency is low, and the "date bar" is more free and flexible than the traditional blind date model, and it is also more efficient. First of all, the security is improved, all members of the "date bar" must show their ID cards for real-name registration, and sign a single commitment guarantee, and the blind date location is in the "date bar", which better improves the safety and security of the blind date;
In September 2015, Jiayuan also innovatively launched Jiayuan financial services, using the huge user scale to deeply explore the marriage and love scene financial services of "marriage and love finance", which was well received by users. It increases user stickiness and the cost performance of paid services, attracts and retains users to the greatest extent, and achieves a win-win situation for all parties. As of September 2016, Jiayuan Financial has joined the Internet Finance Association of China. As of December 30, 2016, Jiayuan Financial has invested more than RMB 1.8 billion.
In recent years, Jiayuan has been vigorously advocating big data blind dates, successively developing intelligent matching systems such as face recognition and understanding system, and successfully combining online and offline businesses, holding more than 1,000 offline activities in 168 cities in Chinese mainland every year, and successfully holding China's first Love Games, many 10,000 blind date conferences and collective weddings. Since its establishment, Jiayuan has been deeply concerned and supported by domestic and foreign media and relevant government departments. According to reports released by third-party organizations such as iResearch and Analysys International, Jiayuan's website has been leading in market share, user registration, user stickiness, user activity and user browsing time for many years.
In 2015December 7, Jiayuan, operator of online dating platform (NASDAQ: DATE)Announced that it has entered into a merger agreement with LoveWorld Inc. and its wholly owned subsidiary, FutureWorld Inc., which are indirect wholly-owned subsidiaries of Baihe.com. Upon completion of the merger, Mr. Wu Linguang, Director and Chief Executive Officer of Jiayuan, will serve as the co-chairman and co-chief executive officer of the surviving company, and Baihe will also start the process of changing the company's name.
