Shanghai Hantao Information Consulting Co., Ltd., Dianping, a well-known local life information and trading platform in China, and an independent third-party consumer review website established earlier, announced a merger with Meituan in 2015 but retained their respective brands and businesses to operate independently
Founded in April 2003, Dianping is a leading urban lifestyle consumption platform in China and the world's first independent third-party consumer review website. With the help of mobile Internet, information technology and offline service capabilities, Dianping provides consumers with trustworthy local merchants, consumer evaluations and preferential information, as well as O2O closed-loop transaction services such as group purchases, reservation reservations, delivery, and electronic membership cards, covering almost all local life service industries such as catering, movies, hotels, leisure and entertainment, beauty, marriage, parent-child, and home improvement. Dianping Mobile App is one of the most popular local lifestyle apps in China and has become an essential tool for urban consumers. "Lighting up Lives" is our mission, which is why our team's goal is to deeply understand the needs of consumers and merchants, create extraordinary experiences and maximize value for them, and lead the local lifestyle.
Relevant data
As of the second quarter of 2015, Dianping has more than 200 million monthly active users, more than 90 million reviews, and more than 14 million merchants, covering more than 2,500 cities in China and 800 cities in more than 200 countries and regions around the world, including the United States, Japan, France, Australia, South Korea, Singapore, Thailand, Vietnam, Malaysia, Indonesia, Cambodia, Maldives, and Mauritius.
As of the second quarter of 2015, Dianping's monthly comprehensive page views (website and mobile devices) exceeded 20 billion, of which more than 85% were views on mobile clients, and the cumulative number of unique users on mobile clients exceeded 200 million.
At present, in addition to the Shanghai headquarters, Dianping has set up branches in more than 250 cities such as Beijing, Guangzhou and Shenzhen.
Merger with Meituan
On October 8, 2015, Dianping.com and Meituan announced the merger of the new company, with the same personnel structure, and will retain their respective brands and businesses to operate independently, and the industry estimates that the new company will be valued at more than $15 billion. The transaction was strongly supported by Alibaba, Tencent, Sequoia and other shareholders, and China Renaissance Capital acted as the exclusive financial advisor to both parties in the transaction.
It is understood that the merger adopts the co-CEO system, which refers to Meituan CEO Wang Xing and Dianping CEO Zhang Tao, who will serve as co-CEO and co-chairman at the same time.
