Founded in 1995 and headquartered in Shanghai, Shengxiang Group (hereinafter referred to as "Shengxiang") is a wholly-owned subsidiary of Daya Shengxiang Home Furnishing Co., Ltd. (hereinafter referred to as "Daya Shengxiang", stock code 000910), a listed company under Asia Group, one of China's top 500 private enterprises.
Founded in 1995 and now headquartered in Shanghai, Shengxiang Group has been focusing on the home furnishing industry with wood industry as the core for nearly 30 years of development. As a home furnishing solution provider with ground pavement materials as its core business, Shengxiang has long been committed to creating a green and environmentally friendly high-quality living space for people, delivering a loving and healthy lifestyle, and moving forward to the value creator of green living life.
Shengxiang has been selected into the list of "China's 500 Most Valuable Brands" for 8 consecutive years, and has firmly sat in the strong position of China's trusted choice with a brand value of 102.171 billion yuan. Over the years, Shengxiang has always adhered to the brand concept of "carrying with love" to serve users around the world. More than 40 domestic branches, 3,000 brand stores and online e-commerce platforms have formed a complete global marketing network; It has 4 major manufacturing bases and 14 intelligent factories to build a full-process intelligent manufacturing system; The integrated solution of flooring, ground door and wall and customized home furnishing build a full-scene space capability; With more than 30 overseas marketing footprints and 20,000 employees around the world, the global influence of Chinese brands has been realized.
Today, Shengxiang has built a complete, large and mature green industrial chain, and created a green, environmentally friendly, healthy and sustainable supply chain system for product raw materials, development, production, sales and service. Shengxiang and its shareholders have abundant forestry resources and a large-scale production and R&D base, including 8 substrate factories with an annual production capacity of 2.2 million cubic meters, 10 flooring factories with an annual production capacity of 64 million square meters and accessories with an annual production capacity of 8 million linear meters, a Shengxiang wooden door factory with an annual production capacity of 700,000 sets and a Shengxiang wardrobe manufacturing base with an annual production capacity of 20,000 sets.
Shengxiang marketing network all over the world, set up 42 domestic branches, 55 overseas business partners. In China, it has 3,000 flooring stores with unified authorization and unified image; 700 specialty stores with standard doors, wardrobes, and full kitchens. It has a number of wholly-owned, joint venture and cooperative marketing companies in the United States, Germany, South Korea, Hong Kong and Canada. With 10 million happy and satisfied loyal users and more than 20,000 employees!
Listed in the list of "China's 500 Most Valuable Brands" selected by the World Brand Lab for 8 consecutive years (brand value of 102.171 billion yuan)
Won the "China Brand Annual Award NO.1 (Wood Flooring Industry)" issued by the World Brand Laboratory for 7 consecutive years
It has been on the list of "Top 500 Asian Brands" for 5 consecutive years
Won the BRICS Award for 12 consecutive years as "21st Century Boao Real Estate Preferred Supplier Brand"
For 7 consecutive years, it has won the top 10 competitiveness of wood flooring in China's real estate supply chain
From 2020 to 2024, it has won the title of "Annual Home Furnishing Industry Service Model" issued by NetEase News and NetEase Home Furnishing for 5 consecutive years
In 2023, it will be awarded the "Green Leading Enterprise" jointly issued by Zhonghuan
In 2022, it will become the vice chairman unit of the National Forestry and Grassland Administration and the Carbon Footprint National Innovation Alliance
It became the first batch of "China's key forest products 'ingenuity brand'" enterprises of China Forest Products Industry Association
Won the "Top 100 Carefully Selected Brands of the First Batch of Designers in 2022" issued by Sina Home Furnishing and Jintang Awards
The formaldehyde-free series products have been certified as "formaldehyde-free" for three consecutive years
Listed in the list of "China's 500 Most Valuable Brands" selected by the World Brand Lab for 7 consecutive years (brand value of 85.856 billion yuan)
Won the "China Brand Annual Award NO.1 (Wood Flooring Industry)" issued by the World Brand Laboratory for 7 consecutive years
It has been on the list of "Top 500 Asian Brands" for 5 consecutive years
Won the BRICS Award for 12 consecutive years as "21st Century Boao Real Estate Preferred Supplier Brand"
For 7 consecutive years, it has won the top 10 competitiveness of wood flooring in China's real estate supply chain
From 2020 to 2024, it has won the title of "Annual Home Furnishing Industry Service Model" issued by NetEase News and NetEase Home Furnishing for 5 consecutive years
In 2023, it will be awarded the "Green Leading Enterprise" jointly issued by Zhonghuan
In 2022, it will become the vice chairman unit of the National Forestry and Grassland Administration and the Carbon Footprint National Innovation Alliance
It became the first batch of "China's key forest products 'ingenuity brand'" enterprises of China Forest Products Industry Association
Won the "Top 100 Carefully Selected Brands of the First Batch of Designers in 2022" issued by Sina Home Furnishing and Jintang Awards
The formaldehyde-free series products have been certified as "formaldehyde-free" for three consecutive years
Listed in the list of "China's 500 Most Valuable Brands" selected by the World Brand Lab for 7 consecutive years (brand value of 85.856 billion yuan)
Won the "China Brand Annual Award NO.1 (Wood Flooring Industry)" issued by the World Brand Laboratory for 7 consecutive years
It has been on the list of "Top 500 Asian Brands" for 5 consecutive years
Won the BRICS Award for 12 consecutive years as "21st Century Boao Real Estate Preferred Supplier Brand"
For 7 consecutive years, it has won the top 10 competitiveness of wood flooring in China's real estate supply chain
From 2020 to 2024, it has won the title of "Annual Home Furnishing Industry Service Model" issued by NetEase News and NetEase Home Furnishing for 5 consecutive years
In 2023, it will be awarded the "Green Leading Enterprise" jointly issued by Zhonghuan
In 2022, it will become the vice chairman unit of the National Forestry and Grassland Administration and the Carbon Footprint National Innovation Alliance
It became the first batch of "China's key forest products 'ingenuity brand'" enterprises of China Forest Products Industry Association
Won the "Top 100 Carefully Selected Brands of the First Batch of Designers in 2022" issued by Sina Home Furnishing and Jintang Awards
The formaldehyde-free series products have been certified as "formaldehyde-free" for three consecutive years
