Founded in 1994, it is a comprehensive provider of all-round intelligent products and services, and a leading enterprise in the domestic consumer electronics retail industry
Founded in 1994 and headquartered in Dongguan, Guangdong, Zhongyu Telecom Chain Group Co., Ltd. (formerly known as Guangdong Zhongyu Telecom Chain Co., Ltd.) is a leading enterprise in the domestic consumer electronics retail industry. The business scope of Zhongyu Telecom covers 3C products such as mobile phones, digital imaging, tablets/computers, etc., in addition to the sales of accessories, smart wearable devices, value-added services, operator business, e-commerce and other fields, it is a comprehensive provider of comprehensive intelligent products and services. After 20 years of unremitting efforts and rapid development, Zhongyu Telecom chain stores are located in more than 20 provinces and more than 300 cities across the country, with as many as 2,000 stores, more than 300 after-sales service outlets and more than 10,000 staff, making it one of the largest mobile phone chain enterprises in China and occupying a leading position in the market.
Innovation is the driving force for the sustainable development of Zhongyu. After 20 years of industry development, Zhongyu has the courage to try new businesses and constantly explore cutting-edge business philosophy and chain model.
In terms of chain expansion, Zhongyu adheres to the two-legged policy of "direct franchise" and creates a unique chain business model, thus laying a leading position in the industry. In 2002, Zhongyu went out of Guangdong and quickly moved towards the whole country; In 2004, Zhongyu implanted its branches into large supermarkets and opened a unique "shop-in-shop" model, and by 2010, Zhongyu's "shop-in-shop" model was replicated in dozens of supermarkets and department stores such as Wal-Mart, C.P. Lotus, Parknshop, Tesco, China Resources Vanguard, RT-Mart, etc. Direct-operated stores, franchise stores, and supermarket stores have been launched at the same time, laying a chain pattern and a prominent market position in the whole country.
In terms of business, in 2009, in order to comply with the development trend of industrial integration and the continuous change of market demand, Zhongyu launched product expansion and strategic upgrading, and fully introduced 3C products such as notebook computers, digital cameras, and video cameras into terminal stores, and comprehensively improved the comprehensive image of stores. At the same time, the pre-sale, in-sale and after-sales service of Zhongyu store have also been further strengthened and improved. From a professional mobile phone chain to a professional digital chain, the Zhongyu chain business has been plugged in with wings.
A strong platform casts an efficient industrial chain. As a public and open circulation platform, Zhongyu Telecom has long been committed to integrating industry resources and promoting the healthy and sustainable development of the 3C industry, providing a full range of high-quality services for operators, upstream manufacturers, supermarkets and consumers, and creating a stable, efficient and healthy industrial chain.
Service is the only product in the domain. Zhongyu stores are all over the country, with a comfortable and fashionable shopping environment and rich and complete products, attracting tens of millions of customers to experience and purchase every year. In the past 20 years, Zhongyu Digital has pioneered service and innovatively put forward the after-sales service policy of "7-day full refund, 30-day replacement, and 2-year free warranty" in the industry; At the same time, Zhongyu condenses the essence of 20 years of chain services into a "six-heart service" policy with Zhongyu characteristics; Adhering to the business philosophy of "customer-centric" and adhering to the tenet of consumer satisfaction, Zhongyu Telecom strives to provide a full range of low-price products for new and old customers who trust Zhongyu brand through chain expansion, model innovation and business expansion, and conveys a more fashionable and avant-garde consumption concept, so as to continuously improve people's quality of life and consumption grade, and fully demonstrate the brand positioning of Zhongyu "product intelligent life".
The growing Zhongyu is not satisfied with being alone, but always takes it as its own responsibility to help the world, strives to make a difference, and becomes a respected enterprise. While realizing the economic value of the enterprise itself, Zhongyu actively undertakes social responsibilities and interprets the responsibilities and obligations of a corporate citizen with actions in the aspects of student assistance, environmental protection, people's livelihood and public welfare.
With the honor behind the shoulders and the challenges in front of us, Zhongyu Telecom will persistently focus on the market and consumers, focus on the retail business of 3C products, set up a model of industry service, and make unremitting efforts to build a first-class consumer electronics retail brand in China!
