BONECO, formerly known as Swiss Wind, began in 1956, is a top air handling equipment brand from Switzerland, a subsidiary of Swiss PLASTON Holding Group, and a well-known supplier of healthy air equipment
THE NAME BONECO IS MADE UP OF TWO WORDS: BON (FRENCH: EXCELLENT) AND ECO (FRENCH: FRENCH: THRIFTY). "healthy air" complements BONECO and expresses the brand's core value proposition.
A name and image are made up of three core elements:
1. "BONECO" has already entered the main markets around the world; "Healthy Air" conveys a new orientation that encompasses the meaning that has been used in each market before.
2. The cross logo, the representative element of the Swiss nation, and the "Tradition since 1956 – A Swiss company" show that we have been promoting our culture, Swiss values, philosophy and market image since 1956, including experience, Swiss quality and reliability, which are the elements and responsibilities of our success.
3. The Swiss Mountains photograph, taken by renowned Swiss photographer Nico Schaerer, clearly conveys two major messages to the viewer in a "silence is better than sound" approach:
Nature - Healthy air that exists naturally as shown in these photos.
High quality.
Brand story
In 1901, the Rhine River (which originates in the Swiss Alps) continued to flood, severely damaging the farm's vegetable and wheat harvests, leading to massive hunger and poverty. It was in July of that year that Hans Frei was born.
Hans Frye devoted 37 years of his life to working in a glue factory, but, like his other colleagues, suffered from a severe "viscose disease" – carbon disulfide gas poisoning – because of the bad smell. In 1955, at the age of 54, he was forced to leave the company......
In 1956, Hans Frye started his own business by founding PLASTON with a start-up capital of 25,000 Swiss francs. His goal and strategy are very simple: "Only by working hard can I earn the trust of my customers and have the opportunity to create a solid living space". We have always maintained these original good qualities and have never lost the desire to work hard. We strive to learn from mistakes and common sense, and we never rely on external pressure to make ourselves aware of our social responsibility.
We need people who are full of hope and a vision for the future, are they supermen with higher intelligence? Entrepreneurs should be people who do things with their feet in a down-to-earth manner, people who do the right thing with rational guidance, they understand professionalism, have a creative spirit, have a business vision, are not afraid to take risks, etc,--- This is an essential quality that a good entrepreneur must have.
For us, we understand the rule: only good employees succeed. In other words, employees need to be nurtured and developed, given responsibilities and recognition, and this truth is not derived from recent management books.
Our constant goal is to focus on our core competencies in our professional field, and the company cannot only evolve for the sake of growth, PLASTON is committed to products that have achieved a leading position: environmentally friendly and healthy air equipment that brings value to customers and truly improves the quality of life. Product quality, mutual respect, social responsibility and mutual trust among our employees are the most fundamental characteristics of our company.
Today, we are not only paid for our knowledge, but also because of our skills and ability to turn knowledge into results and achievements, or as we say now, because we are meeting the needs of our customers. Our customers are the best in their respective industries, and our products and services are designed to enhance their true quality of life.
