Beijing Shoukai Hongcheng Industrial Co., Ltd., Shoukai Property SHOKAI, a subsidiary of Beijing Capital Development Holdings (Group) Co., Ltd., is committed to the promotion of community O2O operation mode, focusing on property management services of large state-owned enterprises

Founded in April 2008, Shoukai Property is a large-scale state-owned enterprise with property management services as its main business, and is a wholly-owned subsidiary of Beijing Capital Development Holdings (Group) Co., Ltd. After years of development, the first property has 40 member enterprises, and gradually formed a property management-based, comprehensive development of the modern industrial chain, the layout of the enterprise also involves architectural design, real estate sales, building materials supply, real estate brokerage and hotel management and other industries to the end of 2015, the first property assets of nearly 3 billion yuan, annual operating income of 1.5 billion yuan. With an area of nearly 4,500,000 square meters under management, a total of 329 projects, and a property management footprint covering 20 cities in 13 provinces, including Beijing, Tianjin, Hebei, Shanxi, Inner Mongolia, Liaoning, Shandong, Jiangsu, Zhejiang, Guangdong, Fujian, Sichuan, and Guizhou. With years of experience in property services, the company has continuously improved and formed the three-level "Shoukai Property Service Standards" and its supporting assessment methods, implementation rules, "Project Manager Management Manual", "Shoukai Property Service Operation Diagram" and other system documents to ensure and continuously improve service quality. Through unremitting efforts, Shoukai Property has formed a unique service model and gradually established the core competitiveness of the enterprise in the fields of schools, government units, military logistics services, etc.

Don't forget the original intention, you have to always. During the "Twelfth Five-Year Plan" period, Shoukai Property systematically built the brand core concept system of "Shoukai Property" around the brand core value of "people-oriented". Starting from the earliest propaganda work of a department, it gradually joined the relevant personnel such as enterprise management, property management, market development and trade union organizations, forming a relatively fixed working group. From 2011 to 2015, the entire brand building and promotion has been explored and practiced for 5 years, throughout the "Twelfth Five-Year Plan" period. On the basis of the comprehensive implementation of the "Three Ones" project of refined management, personalized service and project characteristics, it has successively carried out a series of theme year activities such as "Service Quality Improvement Year", "Fine Management Year" and "Management Innovation Year", continuously injecting new connotation and development vitality into the first property brand, and successively completing a series of brand marketing and communication tools such as "First Property Brochure", brand image promotional video, first property brand website, "First Property Brand Management Manual" popular version and professional version; In the benchmarking project, the brand identity is standardized, the brand image is unified, and the reputation of the brand is enhanced, so that the influence of the first property brand has been significantly improved, and the brand value has reached 2.022 billion yuan. By the end of 2015, 33 property projects managed and served by the industrial company have successively won the title of national or provincial property demonstration projects, including 18 national property management demonstration projects and 15 provincial property management demonstration projects.

At present, the community radius APP and the staggered parking "stop" special parking lot have been launched in the community of the first property service, and the community O2O operation mode of online reservation, online payment and offline service has gradually been recognized and responded to by the community owners.

In the future, on the basis of continuing to consolidate basic property services, Shoukai Property will further realize the development of community service business and strive for the pilot business of "non-economic platform". With the help of the "smart community" platform, enterprises will pay more attention to the reengineering of service processes, the improvement of service quality, and the improvement of response speed, so that owners can truly experience the "convenience at their fingertips" and feel the closeness and warmth of property services, so as to form a benign interaction mechanism; Integrate the Internet economy with flexible and effective measures, release the potential of effective community demand, accelerate the power conversion and smooth continuation of traditional property services and community services, and fully release the potential of enterprise development.